Sales and Marketing
How to Use Mobile Marketing in Your Small Business
Even while on the move, people stay connected to the web. You’d be hard pressed to see anyone who isn’t driving or with other people not on their phone, tablet or laptop. We have built…
Google Local Guides and Fake Reviews
Google Local Guides are not always trustworthy Many businesses have experienced the problem of fake reviews and it seems ‘some’ local guides play a part in the problem. It should be said the majority of…
6 Relationship Strategies That Propel Your Business
Unfortunately, people who are great at inventing things, and have high creativity, often don’t have strong interpersonal skills or interests. As a mentor to aspiring entrepreneurs, I see a high level of frustration from people…
Do You Have the Right Sales Business Model?
No sales business model is “forever.” As our markets change, as our customers change, as our own business strategies change, there is a necessity to reassess our sales business models and go to market strategies….
Facebook’s Custom Audiences: Oh the People You’ll Reach!
Are you thinking about advertising on Facebook but hesitate because of all the recent targeting updates? Not to mention the prospecting capabilities that have been removed (i.e. job titles, companies & all third party data)….
How AI is Helping to Reduce Waste in Digital Advertising
According to Chartbeat analytics, two out of three clicks on native advertising bounces in 15 seconds or less. From Facebook to Outbrain, it costs three times the cost of a click for a content marketer to…
Networking for Entrepreneurs (Why It Matters & How to Do It Right)
Being an entrepreneur offers tremendous perks… You’re the boss, free to pursue your dreams, managing your own time. But the life of an entrepreneur also comes with some significant downsides, namely in the form of…
Is Marketing Dead?
I just finished a fascinating book, Killing Marketing: How Innovative Businesses are Turning Marketing Cost into Profit, by Joe Pulizzi and Robert Rose. Joe and Robert are the creators of the mega-conference Content Marketing World,…
A Guide to Algorithm-Proofing Your Online Marketing Strategy
Back in the day, online marketing didn’t have that much competition, and almost anyone who used it could achieve some success. However, once the Internet evolved into a sophisticated means, other companies, which were the…
How to Attract, Connect and Convert More Prospects into Customers
In 2017, digital ad spend has surpassed television ad spend. Brands are switching their ad spend focus from TV, radio and print to digital. If we want to get our message in front of the…
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