Retail design trends are constantly changing. E-commerce has completely altered the face of retail and consumers are demanding more from brick and mortar shops.
Since consumers can sit in front of their computer or browse their smartphone from the comfort of their homes for the same products they can buy in the store, they expect more than just products on a shelf or rack when they visit retailers. In-store shopping is evolving into much more than just buying and selling, it’s becoming an entire experience. It’s all in the design.
Here are five retail interior design trends that you can implement to ensure your livelihood in the new world of e-commerce and to assist you in finding the right retail fitout to suit your needs.
1. Instagram Worthy
When today’s consumers go out, whether it’s on a shopping trip, to a restaurant, or to a festival or concert, they are constantly on the lookout for shareable moments. This trend is all about creating areas in your store that look great on people’s social media feeds. This could mean creating cute displays, providing interesting back walls for photo-ops, or designing beautiful dressing rooms if you are a clothing store. Interactive displays get bonus points. Experiences are like social currency for avid Instagram posters. They seek out these experiences and places to earn that currency. The bottom line: Make your store a place where customers want to take a lot of pictures.
2. Design for Mindfulness
There is an entire movement right now that is dedicated to mindfulness. People are seeking inner peace, happiness, and deeper fulfilment. One of the ways to cater to consumers’ desire to connect with themselves is to create a serene environment for them to shop in.
Incorporating some “green” design elements such as a green and white color scheme can help your customers feel like they are escaping from the “real world” for a few minutes. Adding greenery and allowing lots of natural light into your shop is one of the biggest trends in retail store design right now.
3. The Gallery Feel
As an artist walks through an art museum, he takes note of the placement of each piece. He notices how the room appears to be designed specifically to hold that piece of art. Long gone are the days where customers are content with browsing jumbled racks and strolling about on aged carpets.
Stores like Anthropologie have got the gallery feel down pat. Every item is displayed in a purposeful way. The architecture of the store is designed to be reflective of the vibe of the store and items are grouped together in a way that allows them to bring out the best in each other, creating a shopping experience like no other.
4. Let There Be Light
You may have noticed that a popular trend in shop interior design for clothes involves a lot of feminine lightings such as chandeliers and fairy lights. Forever 21 draws trendy, high school and college-aged girls into their store with sparkly floors illuminated by gorgeous chandeliers hanging above.
While lighting may seem like a mere afterthought, its value goes far beyond simply providing light. Lighting styles can help create a whole atmosphere for your store and further add to the customer experience.
5. Purposeful Use of Color
According to this trend, your walls don’t have to just be plain white or boring beige! Color can have a significant impact on buying decisions of your customers and plays a major role in the overall aesthetic of your store. Bold colors like the Instagram-popular “millennial pink” are being used by successful retailers to tell a story and give customers a unique shopping experience. Using color to invoke certain emotions can do wonders for your sales.
If you run out of shop interior design ideas, by hopping on some of these trends, you can re-welcome lost clientele into your new shopping space. Creating a space for your customers to have a total experience beyond just transactional buying is a great way to increase sales and gain returning customers.