Sales and Marketing
Measure Your Twitter Campaigns with Conversion Tracking
Conversion tracking is the most important and valuable aspect of digital marketing. It lets you track the actions on your site that drive value for your business, whether those are purchases, content downloads, lead form…
Sales, You Have to Do the Whole Job, All the Time
We—or rather my wife—had an incident the other day. We have a housekeeper that comes into our house once a week. Recently, our housekeeper told my wife, “I really don’t like what I have to…
Digital Engagement
It’s hard to imagine there is an active business today that doesn’t have some level of digital connection and engagement. But the truth is that how business leaders define engagement and the level in which…
Your Social Media Needs a Stronger Voice. Here’s How to Get One.
Platforms like Facebook, Instagram, and Twitter are fantastic free business tools. They allow us to promote what we do, share relevant information, and engage with customers quickly and effectively, on a more personal level than…
Keyword Research: 5 Common Mistakes Local Businesses Should Avoid
Keyword research is one of the essential building blocks of effective SEO. If you seek organic traffic or even if you want your PPC ads to work, you need to be spot on with the…
How to Differentiate Your Brand from the Competition
Standing out in a competitive industry is one of the most challenging tasks facing today’s business owner. With the rise in social media, online presences, and reviews from customers, it can be more challenging than…
Avoid These Cringe-Worthy Content Mistakes
When you write content for your business or nonprofit, you may be focusing on professionalism and accurate information to build and retain credibility. But what if you’re unintentionally turning off customers with your copy? A…
Why the Integrity of Your Brand is at Risk of Being Destroyed (and What to Do About It)
How much importance do you place on your brand? Let me play Devil’s advocate for a moment… I bet it’s not enough. An inconsistent representation of your brand creates confusion and can even reduce your ability…
How to Use Twitter Audiences
Built your Twitter campaign but stuck on how to best tailor your audiences? Look no further! Tailored audiences on Twitter can help you create more successful remarketing campaigns. In order to make sure users engage…
In Praise of Pushy Sales People
I probably should come out of the closet. I’m a pushy sales person. Perhaps some will recommend a 12 step program or some other therapy to make me less pushy. But, to be honest, I…
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