Sales and Marketing

Customized Links: Which Ones Are Best for Your Business?

There are a few options out there for creating customized links, which are normally fantastic for sharing shorter URLs and directing people to where you want them to go as part of a campaign or…

Are Your Sales People Organizationally Savvy?

Clearly we live in worlds of increasing complexity. The issues our customers and our own organizations deal with are increasingly complex. The problems and challenges our customers face are not trivial. Our solutions and products…

The Best Way to Say No to Potential Clients

No: a two-letter word that is easy to spell, hard to say and even more challenging to accept. No one enjoys being at the receiving end of the word ‘no.’ It might lead to feelings…

5 Major Changes Coming to Facebook and What They Mean for Your Business

Facebook recently announced that they would be launching a couple of awesome new features for business people. 1. Video For starters, Facebook will be more engaged with video. This means that you can use the…

3 Ways Business Holiday Gifts Make You Smart

The holiday gift giving season is a sure thing, often presenting challenges for your business or nonprofit organization. Should you give? To whom? If you’re even questioning whether to give or not, you can stop right…

5 Reasons Why Social Media is Your Most Powerful Marketing Tool

The internet has completely changed the business world and social media has revolutionized the way companies market themselves. Have you moved with the times? Social networking sites like Facebook, Twitter and Instagram started out as…

6 Types of Testimonials to Boost Sales

Testimonials sell! Often new distributors think that they cannot have testimonials because they have not really experienced the business yet but there are many types of testimonials that anyone can use within their presentation. Examples…

Are You Selling What Your Customer is Buying?

I’ll jump to the bottom line, then retrace my steps. “Customers buy holes in walls, not drills.” Actually, they may not be buying holes in walls, they may actually be looking to attach something to the wall……

Why Texting is Critical for Your Small Business Marketing

Look, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes and do a bit of research and figure out how to…

Why Should You Re-brand?

Why do we see so many small businesses “re-branding?” Why do they feel the need to make so drastic a move? From my perspective a re-brand is not something as simple as changing the logo…

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