Should Your Small Business Hire Recent College Grads?

Most people know how unpredictable the future feels when you’re a new college graduate. 33.4% of the US population has a bachelor’s degree or higher. Many college graduates are starting their careers, entering a job market with a current historic low unemployment rate at 3.7%. The question is if you want your small business to…

Read More

9 Perks Your Employees Want and You Can Afford

It’s not just about health insurance and vacation time. Today’s best employees expect their employers to provide them with a slew of perks that make both their professional and personal lives better. If they don’t find it from their current role, they’ll look elsewhere—the average worker will switch jobs a whopping 12 times throughout their…

Read More

4 Tips for Creating 2-Way Dialogue with All-Hands Meetings

From eye-rolls visible in an open-plan office to sizeable groans behind closed doors, the announcement of an all-hands meeting doesn’t always receive the response you want. In reality, they might be the opposite of what you expect. In your mind, your prepared speech may be award-winning (if such an awards show existed—and you believe it…

Read More

6 Reasons Sustainability is More Than Just a Catchphrase

A green workplace makes everyone involved feel good. Your customers will appreciate buying from a company that cares for the environment. Your employees will feel a part of something bigger than themselves. You will know you’ve done your part to reduce your carbon footprint. When everyone gets on the same page, small groups can accomplish…

Read More

Change Your Management Style to Meet Today’s Culture

Change is hard. But these days it’s required and inevitable. Yet, in my daily role as an advisor to entrepreneurs and small business owners, struggling to boost revenues, profits, and earnings, I still see too many managers falling back on command-and-control, a focus on weaknesses, and not enough time for people. The result is lost…

Read More

How Do You Recognize Transparency?

Transparency seems to be everywhere in the media lately so it has been only fitting that we have been discussing it. We’ve been studying “mea culpa” ad campaigns and how the marketplace’s expectations around transparency play a role in that. We scratched the surface of how that same expectation influences buying decisions—both from a consumer…

Read More

How to Beat the Odds and Build Big Data Projects That Work

By now, there’s little doubt that small businesses must adopt data-driven strategies to thrive in the modern economy. That imperative has driven many to rush headlong into big data projects, only to see them devour scarce resources and deliver few measurable results. They’re not alone. According to one Gartner analyst, 85% of all big data…

Read More

Jobs Are Overwhelming Employees’ Health

The idea of finding a job that is not only rewarding but values your life is more out of reach than some might think. There are countless jobs out there putting employees at risk in many ways. As we were all reminded by the Chernobyl miniseries on TV, you might think your job is perfectly…

Read More

How to Make Your Brand Culturally Relevant

Brands are becoming more culturally relevant today. Even small-medium businesses have joined the corporate giants in this endeavor. What does “culturally relevant” mean? In a new study report from Magna and IPG Media Lab, “Brands that are culturally relevant are brands that align well with cultural events, promote trends that define today’s culture, and support…

Read More