How to Make Your Brand Culturally Relevant

Brands are becoming more culturally relevant today. Even small-medium businesses have joined the corporate giants in this endeavor. What does “culturally relevant” mean? In a new study report from Magna and IPG Media Lab, “Brands that are culturally relevant are brands that align well with cultural events, promote trends that define today’s culture, and support…

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3 Tips for Changing Corporate Culture with the Cloud

Moving to the cloud is among the smartest moves modern small businesses can make. The technology can provide SMEs with cost savings and better security. But it’s also likely to have an impact on corporate culture and this is something organizations have to keep in mind. Corporate culture is part of every business, no matter…

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The Flipside of Hustle Culture

Platitudes like “Thank God It’s Monday” have been stressing the younger generation’s emphasis on so-called hustle culture. While some upstart tech companies like WeWork have implored their staffers to do what they love, in reality many people working at these places have simply convinced themselves that they should go through life pretending to love work.…

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How—and Why—to Hire People Over Skills

The recruitment industry has evolved over the past decade, driven by evolving technology, market outlook and a seismic shift in what employees are looking for in a role. But what do employers want from new hires? In the past, it was all about the skills and experience, but these days it’s all about the person…

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7 Action Items Build a Sustainable Innovation Culture

Every business founder knows the need for a culture that promotes continuous innovation, an entrepreneurial spirit, and one that creates sustainable value across all functions in the business. Yet most don’t really know how to create that environment, or assess when they have achieved it. They only know in retrospect too late when they don’t…

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The 4 Leadership Skills You Need During Conflict-Resolution Meetings

You’re bound to witness or experience conflict in your small business. Knowing how to handle and defuse employee conflict can promote a healthy, productive workplace. But sometimes, people prefer to avoid conflict rather than address it. As the head of your business, you can’t run away from conflict. Instead, you need to hone your leadership…

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Why Culture Prototyping Helps Your Company Adapt to Change

I’m often asked how to best help businesses work through transition and change. After all, as the marketplace innovates faster and faster, it’s even more important that our businesses adapt seamlessly to market changes. Toward that end, I recommend businesses start by addressing their culture. One key to building an adaptable and brilliant culture, however,…

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5 Business Warning Signs That Signal Ethical Exposure

Based on my years of experience working with entrepreneurs, I strongly believe that most of you start your business with the highest of ideals, but have no idea how many situations you will face that don’t have clear-cut answers, or raise ethical dilemmas. For example, how should you handle a cash flow crisis, where you…

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