Sales and Marketing
How to Segment Your Email List to Boost Engagement and Sales
All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work comes in. For most people, that answer is customized content. Pro…
What’s a Full Pipeline/Funnel?
I participated in a fascinating discussion about Disqualification. It was on LinkedIn, led by Steve Hall. Click on the link to look at the comments, it’s pretty interesting. But a part of the discussion was really intriguing…
7 Unusual Free Marketing Tools for Your Organization
Periodically, I come across unusual tools you may find beneficial for marketing your small-to-medium business or nonprofit organization. These aren’t necessarily top of mind or well known, but they can certainly solve some of your…
7 Free Digital Marketing Resources to Improve Your Small Business
When you are a small company competing with a large company, it comes down to who has the most resources to find new customers. Sadly, the outcome is predictable. The larger company has more resources…
Local SEO Tasks That Are Ongoing Processes
We’ve been in the Search Engine Optimization business for several years now. Occasionally, we get a call from a SEO client we helped several years ago. The call goes something like “Our rank on the…
What We Think of Our Customers Colors Our Engagement
Someone called seeking coaching on a specific deal. He had fallen into traps which blinded him in moving forward with a winning strategy. He started the conversation with, “The key decision-maker is really a jerk!…
How Are You Targeting Your 50+ Customers?
The 50+ demographic in the US currently stands at 115M strong and will reach 132M by 2030. These customers represent $7.6 trillion of annual economic activity—equivalent to the third largest economy in the world. (AARP)…
How to Build Social Media Influencer Engagement
In days gone by, the only form of “word-of-mouth” marketing took place between people in everyday conversation. Emails and phone calls definitely changed the way we communication, but the biggest game changer has undoubtedly been…
How to Create a Buyer Persona
No matter what you do for a living, you have customers. And odds are you want more of them. But every customer is not equally valuable to your business. And every potential customer out there…
3 Different Ways to Add Videos to Email Marketing
Have you tried to incorporate videos into the marketing emails that you send out? It can boost their effectiveness, and lead to higher conversion rates if you do. The one problem that you may face…
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