Sales and Marketing
YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads
Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns: Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with…
How “Sales Speak” Limits Us
Every profession has its own language. It’s a shorthand that enables people in the profession to more effectively and efficiently communicate with each other and to get things done. For example, finance types talk about…
How “Sales Speak” Limits Us
Every profession has its own language. It’s a shorthand that enables people in the profession to more effectively and efficiently communicate with each other and to get things done. For example, finance types talk about…
How “Sales Speak” Limits Us
Every profession has its own language. It’s a shorthand that enables people in the profession to more effectively and efficiently communicate with each other and to get things done. For example, finance types talk about…
How to Market to Each Generation Differently
When you market to multiple generations, are you aware of their differing needs and desires? Even if you don’t always have the resources to target each one separately, it’s helpful to know what you’re dealing…
How to Use the Feel Felt Found Method
Whether you are ‘talking’ virtually or face to face, using the feel, felt, found method of communication will make you a more effective communicator. The effectiveness of your business conversations is key on the ability…
Google’s web.dev Scoring Tool and Your Local Business
Google’s web.dev tool is great news for small businesses that seek to improve their business websites and compete more effectively online. Web.dev, Google’s laudable initiative, has two components, Tests and Learning. You can test your website…
Learning from “Lazy” Salespeople
“Lazy” sales people are among my favorites—let me qualify that. “Lazy” sales people who always make their goals are among my favorites. “Lazy” sales people, or at least those who seem to accomplish a lot…
Want to Increase Brand Buzz and Customer Loyalty? You Need Experiential Marketing
Without a doubt, modern marketing is a numbers game. Likes, comments, shares and views are the currency of our now established digital world of business, the more we get, presumably the better our business is…
6 Top Reasons to Outsource Digital Marketing
When running any business, whether small or large, time is valuable and marketing your brand can take up so much of your time. If your time is limited, outsourcing your digital marketing to an agency…
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