Sales and Marketing
What We Think of Our Customers Colors Our Engagement
Someone called seeking coaching on a specific deal. He had fallen into traps which blinded him in moving forward with a winning strategy. He started the conversation with, “The key decision-maker is really a jerk!…
How Are You Targeting Your 50+ Customers?
The 50+ demographic in the US currently stands at 115M strong and will reach 132M by 2030. These customers represent $7.6 trillion of annual economic activity—equivalent to the third largest economy in the world. (AARP)…
How to Build Social Media Influencer Engagement
In days gone by, the only form of “word-of-mouth” marketing took place between people in everyday conversation. Emails and phone calls definitely changed the way we communication, but the biggest game changer has undoubtedly been…
How to Create a Buyer Persona
No matter what you do for a living, you have customers. And odds are you want more of them. But every customer is not equally valuable to your business. And every potential customer out there…
3 Different Ways to Add Videos to Email Marketing
Have you tried to incorporate videos into the marketing emails that you send out? It can boost their effectiveness, and lead to higher conversion rates if you do. The one problem that you may face…
Top Digital Signage Trends for 2019
Digital signage has long been a popular marketing method utilized by both small and large companies alike, and in 2019, we can expect to see even more business taking advantage of the benefits that this…
7 SEO Tools for Local Businesses
If you’re running a small business and you want to rank your website for keywords, you need to optimize the content for search engines AND ensure that it offers value to readers. Once you get…
Clustering Users for Enhanced Audience Segmentation
Audience Research is an important piece of any successful marketing strategy. Whether its conducting interviews, surveys, or content analyses: Audience research can help define who your users are & what they truly care about At Seer,…
Sales Training and the “Forgetting Curve”
Every year, billions are spent in sales training. Yet all the data shows over 80% of what is taught is forgotten within 90 days. As a result, what really is happening is that every year…
How to Create the Perfect “About Us” Page in 5 Easy Steps
If someone is to do business with your company they need to trust that your team is experts who know what they’re doing. They need to see your business as an authority figure who has…
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