Sales and Marketing
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common…
SEO After a Website Redesign
If you’ve decided to give your website a new look and have opted for a redesign for improved navigation and traffic, you need to do it right. Done right, a website redesign can boost sales…
SEO After a Website Redesign
If you’ve decided to give your website a new look and have opted for a redesign for improved navigation and traffic, you need to do it right. Done right, a website redesign can boost sales…
4 Ways to Boost Your Company’s Growth Through Customer Referrals
Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family…
YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads
Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns: Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with…
4 Ways to Boost Your Company’s Growth Through Customer Referrals
Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family…
YouTube Expands Advertiser Access to 15-Second Non-Skippable Ads
Advertisers on Google Ads have historically had a few main video format options when launching auction-based YouTube campaigns: Skippable TrueView in-stream ads: These appear before, during, or after YouTube videos. The advertiser pays if the user interacts with…
9 Ways Automation Makes Your Sales Team More Efficient
A good sales team is one that is persuasive, effective, and above all, efficient. Having the soft skills to close a deal is paramount. But, it’s also important that a salesperson has the tools to…
9 Ways Automation Makes Your Sales Team More Efficient
A good sales team is one that is persuasive, effective, and above all, efficient. Having the soft skills to close a deal is paramount. But, it’s also important that a salesperson has the tools to…
How “Sales Speak” Limits Us
Every profession has its own language. It’s a shorthand that enables people in the profession to more effectively and efficiently communicate with each other and to get things done. For example, finance types talk about…
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