Sales and Marketing
You’re Not Ready for That Call!
Somehow, it seems that a post on preparing for sales calls/meetings would be totally unnecessary. One would hope all sales professionals would have a plan for every call, if only to manage their own time…
Are You Annoying Your Email Prospects?
Even though email marketing has higher conversion rates than social media and search engine marketing combined (Wordstream), it isn’t a panacea marketing channel. It has pros and cons like any other tactic. Email Marketing Pros…
3 Top Strategies to Optimize Your Business Website
There’s no doubt that ecommerce is becoming increasingly dominant worldwide. For example, in the UK online sales now account for more than 17% of the region’s retail market. Despite this, just 50% of small businesses…
5 Reasons Business Leaders are Short on Relationships
If you are a business professional or owner today, success is more and more about relationships. People relationships are the key to career growth, more than results, and customer relationships build brands, rather than the…
Should Your Brand Take a Stand?
Almost a year ago, Nike released a “just do it” ad campaign for their 30th anniversary featuring Colin Kaepernick, the football player at the center of the “taking a knee” controversy in the NFL. The…
5 Quick Sales Tips
Here are 5 totally random sales tips that I found helpful in my business last week. 5 Random Sales Tips When you use these sales tips on a regular basis it will keep your business…
What Do You Think? Is Email Dead?
Friends, a crazy thing happened in 1888… Yes, 1888… over 130 years ago. What happened? Sears launched its first catalogue. You could almost order anything from anywhere in the United States by postal mail. You…
Why Trust is So Important for Google Ranking
Were you hit by the June 2019 Google core ranking update? I hope not. Some of the big news agencies suffered with this update like the Dailymail.co.uk who lost 50% of their traffic overnight . This…
Great Selling is Like Great Music
Over the weekend, my wife and I had the opportunity to go to a couple of concerts. One was with a great symphony orchestra, the other was with a college freshman orchestra. Both were playing…
Do You Think Your Marketing is Ethical?
If I asked your customers whether your marketing is ethical or not, what do you think they’d say? If you’re unsure what “ethical marketing” is… “Ethical marketing refers to the application of marketing ethics into…
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