Sales and Marketing
Are You the Salesperson Creating Value for Your Customer?
I was talking to a team of sales people about engaging their customers with insight and getting them to think about their businesses in different ways. They happened to sell supply chain management software. The…
7 Ways to Influencer Marketing Success
The digital marketing field has been so impactful in the business industry that it has essentially become a necessary tool for success. This also stems from the fact that digital marketing itself has grown into…
Trends in Content Marketing
Content marketing is not new. It has its origins back in the late 1800s, but for most of us, it became apparent during the infomercial era. There have always been trends in content marketing. If…
How to Track Sales Calls and Increase Conversions
Whether you have an established business or a growing one, sales calls are an essential part of your success. According to a Bright Local survey, 60 percent of customers still prefer to call businesses as…
6 Elements of Customer Psychology Drive Buy Decisions
Many entrepreneurs think that adapting to the new technologies, like smart phones and Internet commerce, are the key to attracting new customers. In fact, businesses need to adapt even more completely to the changes in…
Take a Stand
How consumers interact with the companies they do business with, and their expectations of us evolve and are a direct reflection of our culture and core beliefs as human beings. That could not be more…
Google Expands Same Meaning Close Variants: What Does That Mean?
Just when you thought Google couldn’t make things more confusing – they done did it again. Google has just announced the launch of “same meaning” close variants to broad match modifier and phrase match keywords, in…
New Study: Why People Like Promotional Products
Does advertising really influence people to buy? Research proves it does, and the reason is so subtle that they may not even realize it’s happening. So says a new study conducted by PPAI Research that…
Cold Calling Never Went Out of Style
Recently, someone made a comment saying, “It’s interesting to see cold calling coming back into style…” The comment startled me, and I can see where the speaker was coming from, but I couldn’t have disagreed…
The Well Informed Buyer: How to Sell to a Customer Who Knows Everything
Selling was relatively easier when there was no internet or smartphones. Today, every claim that a salesman makes can be instantly verified by the buyer. At the outset, this seems great because no one can…
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