Sales and Marketing
New Study: Why People Like Promotional Products
Does advertising really influence people to buy? Research proves it does, and the reason is so subtle that they may not even realize it’s happening. So says a new study conducted by PPAI Research that…
Cold Calling Never Went Out of Style
Recently, someone made a comment saying, “It’s interesting to see cold calling coming back into style…” The comment startled me, and I can see where the speaker was coming from, but I couldn’t have disagreed…
The Well Informed Buyer: How to Sell to a Customer Who Knows Everything
Selling was relatively easier when there was no internet or smartphones. Today, every claim that a salesman makes can be instantly verified by the buyer. At the outset, this seems great because no one can…
4 Simple Ways to Capitalize on Fitness in the Age of the Influencer
Fitness influencers are everywhere these days, and for good reason. Marketers are spending between $1,000 and $10,000 a year on influencer marketing, which means that the field is yours for the taking. Do you want…
The Top 7 Marketing Offenses I Abhor and Why
There are always going to be things in life that aggravate us. Sometimes, they’re minor offenses – like when men leave the toilet seat up, or when someone cuts in line. Depending on the day,…
These 7 Social Media Mistakes Can Dramatically Hurt Your Sales
The social media landscape has allowed smaller brands to exponentially expand their reach. It’s given them much easier access to audiences and the ability to engage and connect like never before. But as with most…
High Performers Spend Their Time Differently
Before reading this post, think about the following quote from Abraham Lincoln: If I have 6 hours to chop down a tree, I’d spend the first 4 hours sharpening the axe. I’ve had the great…
What Firefox Enhanced Tracking Protection Means for Digital Marketers
What is Firefox Enhanced Tracking Prevention, or ETP? The latest update from Firefox will block Third-Party Cookies by default Mozilla announced on June 4th that they’ll be rolling out a new set of anti-tracking measures…
You’re Not Going Crazy
Have you ever been watching TV while simultaneously playing a game or surfing the web on your phone and suddenly it feels like everywhere you look there’s an ad for the same product? For example,…
SEO Factors Most Important to Voice Search
A Semrush study sheds light on the SEO factors most important in voice search results. As we, and virtually every other SEO agency in the world has been proclaiming, voice search is going to have…
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