Sales and Marketing
6 Tips for Success When Advertising on Facebook
Every day more than 1.5 billion people log onto Facebook, with over 2.4 billion people logging in monthly. If you’re not advertising on Facebook, you could be missing out on a huge chunk of potential new customers for…
“What Could Go Wrong?”
It seems to be human nature that we don’t want to think about what could go wrong. Particularly in sales, we are continually optimistic, we want to be positive, particularly with our customers. So why…
The Power of Personas
Previously, we noted that content marketing is hardly a new methodology. Its origins trace back to the late 1800s, but it certainly has evolved as technology and access have made it possible for just about…
9 Ways to Use Pull Marketing When Push Doesn’t Work
More and more customers these days are doing their own marketing research, scanning internet reviews and feedback from friends, rather than trusting messages that you push out through advertising. This is called inbound marketing, where…
Google Ads Budget: How Much Should You Spend?
How to Manage Google Ads Budget for Small Businesses Starting a business can be a bit tricky. At this particular stage, you are not quite sure of where to begin and what ways to generate…
How to Identify & Optimize Paid Search Fluctuations
Problem 1: How do I efficiently monitor campaign performance, and identify what caused changes over time? One of the most common ways to keep a pulse on campaign performance is through regular reports. Unfortunately, reporting…
Are You the Salesperson Creating Value for Your Customer?
I was talking to a team of sales people about engaging their customers with insight and getting them to think about their businesses in different ways. They happened to sell supply chain management software. The…
7 Ways to Influencer Marketing Success
The digital marketing field has been so impactful in the business industry that it has essentially become a necessary tool for success. This also stems from the fact that digital marketing itself has grown into…
Trends in Content Marketing
Content marketing is not new. It has its origins back in the late 1800s, but for most of us, it became apparent during the infomercial era. There have always been trends in content marketing. If…
How to Track Sales Calls and Increase Conversions
Whether you have an established business or a growing one, sales calls are an essential part of your success. According to a Bright Local survey, 60 percent of customers still prefer to call businesses as…
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