Digital marketing is evolving at a very fast pace and each year brings us new trends and strategies to tackle marketing challenges. It wouldn’t be wrong to say that companies that hesitate to adopt the new trends fall short of their targets. On the other hand, those who love exploring new strategies put themselves in a very good position to beat the odds and surpass the competition. Following are the most-desired digital marketing trends you should not ignore in 2020.
1. SEO Split Testing
Testing is a crucial part of marketing and SEO split testing has emerged as an important 2020 digital marketing trend. It lets you separate the variables that increase your website’s traffic, giving you useful insight into what content you need to change. The good news is that you don’t have to carry out all the technical procedures yourself. If you know how to find a good SEO agency, your job is half done. Just consult with the experts and they will explain you the ways that can improve your click-through-rate (CTR).
2. Video Marketing
Video marketing is continuously growing, with countless businesses, executives, and consumers appreciating its effectiveness for promoting products or conveying a message. How often do you prefer reading a long article about a product rather than just watching a video about it? Let me guess, probably not very often. That’s why videos have become one of the most popular marketing trends that businesses use to attract more customers.
Video marketing strategies can go way beyond simply publishing on YouTube. You can:
- Start live broadcasts on social media sites such as LinkedIn, Facebook, or Instagram,
- Increase e-mail engagement by using video thumbnails
- Use the audio track for a podcast
- Transcribe the video to use the text in a blog post
- Upload a video with subtitles on Facebook
In short, video marketing will remain the top digital marketing trend for a long time to come.
3. Influencer Marketing
Influencer marketing stems from the notion of word-of-mouth, which involves notable personalities in promoting your brand. These can be celebrities or simply people on Instagram and YouTube that have a vast number of followers. These influencers help spreading information about your business to their fans or followers. Influencer marketing has become a leading digital marketing vogue because the public trusts these influencers more than corporate advertising schemes. Itis mainly because the influencers actually use, review, and then promote products highlighting their real-life experiences.
4. Voice Search
More than one-fourth of America’s adults have a smart speaker such as Google Home or Amazon Echo. Similarly, nearly one-third of smartphone owners in the world use voice-activated searching. The wide use of voice-based apps and devices makes voice search an important digital marketing trend for this year and the next year as well.
If you’re a digital marketer, you can’t evade this fad. Here’s what you can do to optimize websites for voice search:
- Incorporate long-tail keywords
- Use queries rather than questions
- Use conversational language
5. Interactive Content
Interactive content has the ability to improve brand engagement. The majority of consumers in 2020 will research for newer ways to interact with online content, such as 360-degree videos, polls, quizzes, or shoppable posts. Interactive content makes the user experience much more fascinating. It attracts visitors and keeps them on the page. This fresh digital marketing trend definitely can’t be ignored if you want to step up your digital marketing game.
6. Artificial Intelligence
Not only has AI begun to raid the tech world, it has also made its way to marketing. Artificial intelligence can help businesses track search patterns, assess consumer behavior, and utilize data from nearly anywhere on the internet. Additionally, AI is useful for creating automated ads that let you efficiently target your main audience. Adopting artificial intelligence schemes can be highly beneficial to your business this year and the years to come.