Sales and Marketing
How to Design Your Website with Style
As you’ve been building your websites, you’ve learned to use HTML to give it structure. You’ve learned to define headings, lists, paragraphs and images to make your website look the way you want. But usually…
Building Your Personal Brand—Again
There’s a lot of discussion about how important it is for salespeople to “build their personal brands.” I’ve written about this topic several times before, even using the same title before. But it’s a topic,…
What Audiences Want
It’s official: Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable…
3 Valuable Instagram Hacks to Power Your Sales
Digital businesses are obsessed with sales. On Instagram, most small businesses apply spammy Instagram marketing techniques: Subscribing for fake ads, posting tons of random content, or buying thousands of Instagram followers. Jasmine Star, the internationally…
SEO 101: The Top 5 Things You Need to Know
Approximately 93% of online searches begin with a search engine. Let that sink in for a second. With more consumers than ever turning to the internet to solve their problems: It is mission critical to…
How to Project the Web Hosting Needs for Your Business Website
It’s easy to overlook the importance of your web hosting plan, but the type of web hosting package you purchase can sometimes have a pretty big impact on the functionality and growth of your business….
Is This the Most Important Part of Every Message?
Today I want to highlight an important texting best practice… and it’s one that could save you a mountain sized headache. It’s 8 simple characters that you should include in every message you send. What…
Building on Shaky Foundations
It was an interesting conversation. I was meeting with a very thoughtful sales executive. He was about to make some pretty big investments in training and in technology tools. I asked him why he was…
5 Ways Small Businesses Can Build Their Online Presence
As a small business, you have to work hard to keep up with your competition. A great space to do this is on social media. Even if you don’t have the same workforce as your…
Does Your Business Need a Customer Appreciation Strategy?
It goes without saying that you appreciate your customers. Without them, you wouldn’t have a business to run. But do your customers know how much you appreciate them? It’s easy to get so caught up…
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