Sales and Marketing
4 Automated Marketing Strategies That Grow Revenue
Starting a small business can be thrilling and intimidating at the same time. Managing your financials, employees, company image and pushing sales can be overwhelming—leaving little to no time for marketing endeavors. If you own…
Why This New Trend in Domain Names Could Revolutionize Your Business
It only takes 10 seconds for people to form an impression of your brand… How are you ensuring that the first impression is a positive one? With new brands being created every other minute and “brand noise” reaching unprecedented…
3 Leaflet Marketing Distribution Tips That Will Draw Customers to Your Business in No Time
Leaflet marketing distribution is one of the most popular traditional marketing strategies. Not only that it is a cost-effective promotion option but, in today’s digital world, it is still very effective. According to research conducted…
Sales Performance Improvement, Where to Start
I wrote, “Improving Sales Performance Without Changing How You Sell.” Readers started responding, “This is great, where do we start?” Here are some thoughts: “One size fits all:” Too often, we have a “one size fits all” approach…
How to Make Seasonality Adjustments in Smart Bidding Campaigns
As advertisers prepare for the holiday season, Google has announced a new Smart Bidding feature that will give advertisers a way to adjust for seasonality. Smart bidding strategies like Target CPA and Target ROAS use machine learning to…
Business Texting Etiquette You Never Want to Break
As a business owner, you have countless ways to communicate with clients and prospects. Everyone has a particular preference for how they want to communicate! Some prefer to speak on the telephone. Others like to…
How to Design Your Website with Style
As you’ve been building your websites, you’ve learned to use HTML to give it structure. You’ve learned to define headings, lists, paragraphs and images to make your website look the way you want. But usually…
Building Your Personal Brand—Again
There’s a lot of discussion about how important it is for salespeople to “build their personal brands.” I’ve written about this topic several times before, even using the same title before. But it’s a topic,…
What Audiences Want
It’s official: Physical and digital engagement is paramount for effective customer engagement. No matter what age, gender or location, consumers around the world agree that when it comes to brand interactions, personal, trusted and reliable…
3 Valuable Instagram Hacks to Power Your Sales
Digital businesses are obsessed with sales. On Instagram, most small businesses apply spammy Instagram marketing techniques: Subscribing for fake ads, posting tons of random content, or buying thousands of Instagram followers. Jasmine Star, the internationally…
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