Sales and Marketing
And Action!
It seems simple on the surface. You sell something awesome that people really need and want. In theory, all you should have to do is let them know you’re open to selling it to them,…
6 Important Things Your Product Packaging Can Say About Your Business
Your product packaging presents an image to the world and helps with your branding. The last thing you want the design to say is that you aren’t very noticeable and you don’t pay attention to…
How to Wow Your Customers with Handwritten Notes
Sending or receiving handwritten notes is quite uncommon these days. With the simplicity and speed of email, texting, direct messaging, and other forms of digital communication, it’s no surprise. However, if you really want your…
Neil Patel Reviews 3 Hacks That Will Grow Your Business
Maybe you’ve used his keyword research tools, read his blog, watched his videos, or listened to his podcasts. You’ve likely heard that name Neil Patel somewhere, somehow. With over 18 years of experience at the…
How to Augment Site Search Data in Google Analytics
To put it simply, site search lets you see what users are searching for on your site. You can analyze exactly who’s searching, what terms they’re searching for, and compare engagement for those that use…
It Is Always About Execution
I’ve been writing a lot about our Sales Execution Framework and a “Back To Basics” approach to sales management and selling. These articles have generated some interesting calls and reactions. A lot of the discussion…
Do You Work with The Sales Team?
Like it or not, whether you work for an agency or client-side marketing department, much of your success is out of your hands. In the “you can lead a horse to water but you can’t…
3 Ways to Utilize Financial Statements for SEO
Publicly traded companies (like Apple and Snapchat) have a responsibility to their investors to disclose information about their financial performance and business operations. Within these financial statements, there is plenty of great information that SEO…
Sales Pipeline: Quantity or Quality?
You probably think this is a trick question, the answer is obvious, isn’t it? Be careful before you respond too quickly…… Now, I’ve got you worried and wondering, particularly long time readers. Many of you…
Why Your Business Needs a Powerful Domain Name (and How to Choose One)
When you meet someone in person, you have less than a minute to articulate why your business exists and what it is you do. This is your elevator pitch… If you don’t nail your elevator…
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