Sales and Marketing
7 Essential Tips For Increasing Your Social Media Engagement
Anybody can get a social media account and start a Facebook or Instagram page. That part is easy. Merely having a presence on social media channels however isn’t enough. It isn’t going to get you…
6 Instagram Growth Hacks to Explode Your Reach
If you aren’t active on Instagram you are missing out on a ton of marketing opportunities for your business. As it has over a billion users who can be reached better than on many other networks…
Don’t Quarantine Your Marketing
“If you were given the opportunity to have your competition go to sleep and stop strategizing, producing and delivering their marketing message to your potential customers, would you take advantage of it? That opportunity is…
How to Define Your Target Market: A Step-by-Step Guide
For businesses of all kinds, the key to success is identifying the target market. The target market of a brand refers to the specific group of consumers business owners want to reach with their marketing message. This…
4 Best Ways to Cultivate Customer Relationships Online
There’s absolutely no denying the sheer importance of building strong customer relationships, and thanks to the internet, the means of cultivating these relationships has become a lot simpler for business owners, sales, and marketing departments….
Coronavirus (COVID-19) — Key Resources for Small Business Owners
US Small Business Resources COVID-19 information The main US COVID-19 website outlines the American Government’s response to the coronavirus. Currently, the primary source of business information is US Centers for Disease Control and Prevention (CDC), which has a…
A Few Handy Tips for Ranking Better on Google Maps
A 3-pack is a term that represents the top three searches on a user’s mobile phone. Attaining that position on Google maps for your business is always profitable, and it lets you expose your business…
Should We Be Selling During the COVID-19 Crisis?
The COVID 19 and related issues have brought about a plethora of “Should We Be Selling” articles. I’ve made my position clear in previous posts. But I saw a headline that caught my attention. Should…
How to Develop the Perfect Video Story
“Storytelling is the most powerful way to put ideas into the world.” Robert McKee In the not-so-distant past, we approached marketing and advertising much differently than we do today. Instead of appealing to the people…
4 Promo Products That Help When Times Are Tough & Budgets Are Tight
Many businesses are suffering from economic hardship as a result of the financial meltdown globally. Companies are more interested in cutting costs to survive. However, they still need to advertise and spread the word about…
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