Sales and Marketing
5 Essential Ways Small Businesses Can Optimize their Instagram Strategy
With over a billion people using Instagram in 2020 and spending an average 53 minutes a day on the platform, Instagram is undeniably a launching board for businesses looking to reach a very wide and…
5 Digital Marketing Tips for Small Business for a Post-Coronavirus Environment
There’s no doubt about it, COVID-19 has impacted many people across the world, especially small businesses. However, many small business leaders simply don’t have the option of riding this virus out; they need to keep…
Do You Keep Score?
In marketing, keeping score matters. There was a time when being funny or memorable was enough. Back then, there was an obvious line between marketing and sales and we marketing types didn’t need to worry…
You Can Now Set Up a Gift Card or Donation Campaign on Google My Business
Here’s another way to keep your customers engaged during the Covid-19 pandemic. Local businesses can now set up a gift card offer or a donation link right on their Google My Business page. It’s easy…
How to Target Your Audience on Social Media During Covid-19
Have you lost your customers due to COVID-19? Are you aware of social media techniques to target more audiences and convert them into customers? In this post, I’ll let you know what you can do…
How Marketing Has Changed in a Coronavirus World
With few exceptions, most small-medium businesses and nonprofits have been affected by the coronavirus pandemic. We’ve had to take an adapt-or-die approach to operations, and that includes marketing. In my recent post, “Don’t Stop Marketing:…
How to Build Backlinks in 2020 – The Do’s and the Absolute Don’ts
If you want to rank in Google you need backlinks. Google views these backlinks as votes of trust and, the more trusted your content is deemed, the more people will have access to it. What…
SEO 101: Digital Marketing Terms & Acronyms
SEO Terms & Acronyms Explained Every industry has their own slang and jargon that, if heard by someone outside the industry, would make absolutely no sense. Well, SEO is no different. I mean SEO is an acronym. Whether…
Why Linguistics and Natural Language Processing Are Important for SEO
Google receives around 63,000 searches every second, but have you ever wondered how it processes these requests? The Google “brain” so to speak is ever-changing and can be seen gathering large amounts of data at any moment….
6 Tips for Real-Time Digital Marketing During Special Events
Covid-19 has temporarily changed the way businesses hold special events. But even with online functions, managing and running a special event is a multi-faceted job with lots of moving parts and components. Most special events…
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