You Can Now Set Up a Gift Card or Donation Campaign on Google My Business

Local businesses can now set up a gift card offer or a donation link right on their Google My Business page.

It’s easy to do. Here you go.

1. Go to our GMB portal and click “Posts” on the left side menu.
2. Click COVID-19 Update on top menu
3. Enter your message. The message must contain at least one gift card or donation link. Business owners must set up the landing page themselves.

When adding content to your gift card or donation offer, be positive. Be sure to wish the visitor good fortune. Whether you’re selling a gift card or asking for a donation, you should include a short statement about the cause or organization their money will benefit. But you have to be short, you’re limited to 500 characters. “Buy a gift card that you can use when we reopen” is an example. “Your donation helps our healthcare heroes” is another.

There are a couple rules you need to follow. They include A)your business had to have been verified by March 1, 2020 and B) the business must have a storefront.

That’s it! An easy way to keep your business in your customers’ thoughts until you reopen. If you want help with the landing page, let us know. More information on what Google is doing to help local businesses during the COVID-19 crisis is available on the Google blog.