Sales and Marketing
Social Selling: How to Use LinkedIn for Lead Generation
Social selling has long been one of the strategies that marketers apply to increase brand visibility. Yet, social media and the shift to digital marketing offer a different perspective for small businesses and startups….
5 Expert Tips to Help Reduce Customer Churn
Your customer churn rate is the percentage of people who decide to no longer do business with your brand. When you’re looking at improving your customer retention rate, you’ll want to analyze why previous customers…
Logo Essentials: Why Your Business Needs One
Without any base-setting, a website and logo are not the brands because the brand is the perception and experience that customers have about the company. Branding is the phenomenon that builds the brand and brand…
PPC Strategy that Converts: The Ultimate Guide
The world of advertising has changed unrecognisably. At the forefront of that change is pay per click (PPC) advertising. However, PPC is still an advertising concept that bewilders many marketers. For many businesses, small and…
Best Email Copywriting: Generating Successful Campaigns
Email marketing is still one of the most effective ways for businesses to communicate with their current and potential customers. Email marketing experts, Wired Plus, state: “The beauty of email is that you can deliver…
What is Video Marketing and How Will It Help Your Business?
Video marketing is exploding in popularity. With good reason! Creating video content is a great way to engage with your audience and get your message across in an interesting, dynamic way. Plus, videos are perfect…
The 4 Pillars of Creating a Powerful Lead Magnet
A lead magnet is one of the most powerful tools to increase lead generation. According to WPforms, 50% of marketers who start using lead magnets report higher conversion rates. All over the internet, you can…
6 Things To Consider Before Hiring an eCommerce Agency
eCommerce has totally redefined the way of retail business by enabling businesses to reach out to customers online and sell their products on a large scale. Hence, choosing the right eCommerce agency for your business…
5 Proven SEO Tips for Insurance Agencies
Many elements come together in digital marketing to boost a company’s search visibility. The goal is to ensure that potential customers and clients will be able to access their website. When potential consumers or clients…
6 Elements of A Strong Brand Strategy For Your Business
Whether you’re starting a new company or are looking to revamp your current company’s look and feel, branding is an important part of your business’ identity and overall marketing strategy. Before determining what, a brand…
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