Sales and Marketing
10 Easy Ways to Improve Your Email Open Rates
Did you know that customers who receive email marketing spend 83% more when shopping? That’s great news if you know HOW to get them to open your email in the first place. Here are a few key elements that you can focus on to effectively integrate email into your marketing plan.
Marketing Tips: The Power of Customer Testimonies
An important part of marketing is knowing how to leverage your current customer base in order to gain more customers. When people are thrilled with the work you’ve done, they will refer others.
Make ’em Laugh in Advertising Messages
I had always suspected that funny advertising messages would get the best response from target audiences. When I worked with the late comic actor, Leslie Nielsen, producing humorous TV and radio spots for a nonprofit disability organization, people thought I was nuts.
How Small Business Owners Can Gain an Edge with Social Media
Pew Research has found that as of May 2013, 72 percent of adults who go online regularly visit social networking sites. And they are favorably disposed to buying from businesses they’re connected with there.
How Much Your Free WordPress Website Will Really Cost You
There are basically two options for building a WordPress website for your business. You could go with self hosting through WordPress.org for about $60 a year, or use WordPress.com for free. But before you jump at the free option, ask yourself: is it really free?
Just Good Enough: The Minimum Viable Sales/Marketing Strategy
For years, I’ve been a proponent of “Just Good Enough” as a sales or marketing strategy. Perhaps in today’s context, Just Good Enough might be called The Minimum Viable Sales/Marketing Strategy.
Why the NFL Is Smarter Than You
I was watching a Broncos game the other night and it occurred to me that the NFL is a heck of a lot smarter than me and you. Here’s why.
Personal Brand Best Practice Tactics on Google Plus
Bloggers, authors, artists and passionate creators of visual, multi-media, and text content can be powerful personal online brands. Those that understand the power of the social networks can accelerate and enhance their brand through effective content marketing tactics.
When Should a Company Re-Brand?
There are many good reasons why a company might want to re-brand. Entrepreneurs by their nature see the benefits in upping their game. Constantly raising the bar within their category keeps the competition on edge.
Cultural Sensitivity: How to Approach International Executives
Whether you’re an entrepreneur with international exposure or you’ve merely heard stories about cultural diversity, I’m sure you’re aware of how delicate interactions can be in a foreign environment.
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