Sales and Marketing

How Do You Differentiate Yourself?

Data shows 53% of customer loyalty is a result of their personal experiences in the buying process. This means the value we, sales professionals, create in the buying process is critical to our ability to win.

Color ROI: Color Associations and Logos

The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.

5 Quick Tips for Using Instagram for Marketing

It’s undeniable that Instagram is one of the most widely used social media channels in the world. So, we’re here to help you learn a bit more about using Instagram for marketing, and hopefully with these five quick tips you’ll be able to start leveraging to photo sharing app in no time!

3 Ways to Improve Your Website Conversions

Every day, companies make the mistake of funneling money into increasing web traffic without having a plan in place to convert that traffic. Here are 3 ways you can improve your website conversions.

The Key to Personal Positioning

It’s no secret that businesses often change their marketing message depending on the audience they want to reach. I encourage you to capitalize on the concept of personal positioning today to accomplish your business goals. Here’s how.

Newsjacking for Content

Creating new, engaging content is often an uphill battle for marketers. One way to continuously produce fresh content that your readers will find interesting is “newsjacking.”

What Call Volume Says About Your Sales Team

Call volume, or the number of dials made, is a top line measure of how your outbound prospecting team is doing. It is an indicator of each rep’s effort, not the caliber of their calls. But dials that lead to deals can only happen if your reps invest a lot of time into dialing.

The Rope of Leadership and Influence

A powerful influencer does not pull hard; they pull gently. f a person wanted to utilize the message in order to manipulate, they could. But, it’s not good business and it’s not good life.

3 Small Businesses Doing Big Things with Social Media

I really want to dive into what trends I see in marketing and how to continue to properly tell your story in a noisy, social and quickly changing world. In this first post, I analyzed a few small businesses and the content they are posting on social networks.

Color ROI: Color for Kids and Color Preferences

The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.

Top Articles in This Category

Stay up to date with