Sales and Marketing
6 Ways to Boost the Credibility of Your Solo Biz
You may not have a big office or employees, but you’re at the top of your game. You go above and beyond to impress your customers, and you’ve never let a single one down. So how come you feel pressured to convince customers that your solo business is just as reliable as larger competitors?
6 Ways to Make Networking Worth Your While
Networking is not about collecting as many business cards as possible. It’s about making good, sustainable connections. Getting your name out there is all well and good, but making sure it’s remembered is the true key to networking success.
Color ROI: Color Harmonies and Marketing Basics
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
The 10 Big Social Media Marketing Trends in 2014
No longer is it enough to say that you do social media marketing because you have a Facebook and Twitter page. The increasing complexity means you need a strategic social media marketing plan.
How Writing a Book Will Add Value as a Small Business Owner
By writing a book for or about your company, you provide the public with the perfect means of getting in-depth information about your business while simultaneously establishing yourself as an expert within your field.
13 Content Distribution and Promotion Channels and Their Perceived Value
What marketers are starting to figure out is that creating and publishing content alone usually isn’t enough to cut through the noise. Without an existing and established audience, published content in many industries will fall on deaf ears no matter its quality or quantity.
Who Wins in a Fight: Clever or Clear Subject Lines?
Marketing often is about standing out, being distinctive, and coming up with “clever” taglines and slogans. But when writing to your e-mail list, do clever subject lines really work as well as clear subject lines?
Getting to the Top of Google
Like many things in life, your success in the search engines is really a sum of the parts. Understanding all those pieces, how they should fit together and then actually making it happen can be daunting for many businesses.
Is Blogging Really a Necessary Marketing Tool?
Your customers and prospects encounter content every day. Some of it is good, most of it is forgotten immediately. It is your job to make sure that your business content is remembered and has a positive impact on your customers.
Read the Label When Networking
Your primary job is to concentrate solely on your conversational partner, listening carefully to what they say and then creating what we call a “meaty” conversation.
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