Sales and Marketing
Content Shock: Why Earned Media Will Save Content Marketing
Large and small brands alike that create problem-solving content and build real relationships with the popular websites in their respective industries will more than just survive content shock; they’ll flourish.
Media Coverage Is Not a Given
I have the opportunity to review many business plans and one thing that always causes me some concern is that every business owner believes that they can generate a significant amount of marketing exposure by getting media coverage.
If Customers Can Own Our Brand, They Can Also Own Our Business
Is a customer loyalty program really a loyalty program? Does the typical customer enrolled in the program feel some sort of connection beyond the rewards, points or discounts they receive?
Tips to a Successful Outreach Strategy
It’s true that your best customers are regular buyers. However, customers have a shelf life, too. There’s only so much new revenue you can generate from old customers, so outreach has to be part of any marketing strategy.
6 Ways to Boost the Credibility of Your Solo Biz
You may not have a big office or employees, but you’re at the top of your game. You go above and beyond to impress your customers, and you’ve never let a single one down. So how come you feel pressured to convince customers that your solo business is just as reliable as larger competitors?
How to Make a Business Partnership a Success
Business partnerships have their advantages and disadvantages. Taking on a business partner is like a entering into a marriage. Certain guidelines should be taken into consideration along with a path to follow.
Key Google Tools for Your SEO Campaigns
To ensure your website is ranking well (and continues to do so), it is important to stay on top of the ever-changing rules and regulations of SEO. Google has two of the most effective tools used in the industry, which are vital to ensure your site is performing at its best.
Color ROI: Color Harmonies and Marketing Basics
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
6 Ways to Make Networking Worth Your While
Networking is not about collecting as many business cards as possible. It’s about making good, sustainable connections. Getting your name out there is all well and good, but making sure it’s remembered is the true key to networking success.
The 10 Big Social Media Marketing Trends in 2014
No longer is it enough to say that you do social media marketing because you have a Facebook and Twitter page. The increasing complexity means you need a strategic social media marketing plan.
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