Sales and Marketing
How Do You Differentiate Yourself?
Data shows 53% of customer loyalty is a result of their personal experiences in the buying process. This means the value we, sales professionals, create in the buying process is critical to our ability to win.
Color ROI: Color Associations and Logos
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.
3 Ways to Improve Your Website Conversions
Every day, companies make the mistake of funneling money into increasing web traffic without having a plan in place to convert that traffic. Here are 3 ways you can improve your website conversions.
The Key to Personal Positioning
It’s no secret that businesses often change their marketing message depending on the audience they want to reach. I encourage you to capitalize on the concept of personal positioning today to accomplish your business goals. Here’s how.
Newsjacking for Content
Creating new, engaging content is often an uphill battle for marketers. One way to continuously produce fresh content that your readers will find interesting is “newsjacking.”
What Call Volume Says About Your Sales Team
Call volume, or the number of dials made, is a top line measure of how your outbound prospecting team is doing. It is an indicator of each rep’s effort, not the caliber of their calls. But dials that lead to deals can only happen if your reps invest a lot of time into dialing.
The Rope of Leadership and Influence
A powerful influencer does not pull hard; they pull gently. f a person wanted to utilize the message in order to manipulate, they could. But, it’s not good business and it’s not good life.
Color ROI: Color for Kids and Color Preferences
The people at BestPsychologyDegrees.com have put together a great infographic about color and marketing, looking at all different aspects of how to use color in marketing.