Sales and Marketing
3 Ways Publishers Can Optimize for Conversions
Conversion rate optimization is the best way to increase revenues without increasing the amount of money being spent on advertisements. Here are three ways that publishers can increase conversions.
Is Your Website Sales Funnel-Shaped?
Remember that most buyers want to be pretty sure they’re going to buy before they speak to a salesperson or company representative. When they do reach out, they may have some final questions but they’re very close to making a buying decision.
5 Quick Sales Tips
Don’t focus on closing the deal because when you build your customer base with a focus on simplicity, accessibility, education and service the outcome will be sales.
Show Me a Sign—One That REALLY Sells the Idea!
I recently saw a photo of a sign that—macabre as it was—no doubt brought some laughs. I immediately went into sales and marketing mode and thought of how perfect a message it was, including all the basic elements.
4 Smart Relationships That Will Accelerate Your Small Business’s Success
Building mutually beneficial relationships at the beginning of your entrepreneurial journey is essential. These relationships lead to new business ideas, long-term partnerships, growth, and an overall higher chance of success.
Lots of Activity, But No Results!
Everyone I encounter is very busy. Virtually everyone I meet works long hours. Their schedules are filled with meetings, calls, all sorts of things. Many people seem to wear their “busyness” as a badge of honor.
Getting Tangled Up in Link Networks is a Bad Idea
Many webmasters (and not a few SEOs) are unsure exactly what a link network is. That hazy understanding can lead innocent site owners to pay money to unscrupulous types for a service that will bite them in the behind.