Sales and Marketing
How Should You Deal with Negative Online Reviews?
Online customer reviews make shopping and other experiences much easier on the part of the consumer. You can find in-depth reviews for anything you’re thinking about buying. Of course, you have to wade through fake…
How To Integrate Content Marketing With Inbound Sales
Ever miss the good old days when your business success hinged on the fine art of the cold call? No? Didn’t think so. Disruptive and annoying outbound marketing strategies have been largely superseded by the…
4 Powerful Branding Tactics to Attract More Customers
Your brand can move fast if you have the right budget and brand strategy. Because of this, we will discuss proven branding tactics that only work if you clearly understand how your brand impression impacts…
5 Great Ways Contractors Can Promote Their Business
No matter your target market or specialty, every contractor needs marketing to grow their business. While you may already be using some popular marketing techniques, expanding your marketing efforts and adopting new advertising tactics is…
How Can Millennial and Gen Z Businesses Market Their Brand Better?
Millennials and members of Generation Z have shown themselves as a force to be reckoned with. Often leading the charge on issues of social change, they find themselves featured frequently in the news for their…
How to Assume an “In-Demand” Mindset for Your Brand
Several years ago, it was trending in the marketing community that “busy” wasn’t a good brand. Entrepreneurs were being chastised for leading conversations and showcasing in their branding about the hectic pace of their lives…
How Smart Brands Increase Customer Retention Rates with Digital Transformation
It’s impossible to find brands that still run on the traditional system of operations. Every brand you find is either undergoing digital transformation or preparing to undergo digital transformation. In fact, a recent report by…
54% Of Buying Journeys Fail
This data point has persisted for at least 10 years. Perhaps, if updated, it would be even worse. But 54% of committed customer buying efforts end in no decision made. It should cause all of…
The Top 6 Video Marketing Trends in 2022
How many videos do you think a consumer sees in a day? People open social media and stream some reels, they might check out a feed from their favorite newscaster, and they watch a YouTube…
Key Marketing Automation Techniques for Conversion Rate Optimization
In this era of digitalization, conversion rate optimization or CRO is a top priority issue for those who conduct their business online. To reach a better CRO, marketers incorporate different techniques to tackle different issues…
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