Sales and Marketing
Teaching Our Customers to Sell
“Selling,” internally, is critical to people getting things done and moving their initiatives, strategies, programs forward. Within organizations, there’s always selling going between people and groups, but people don’t tend to think of it that way.
Generating Leads and Referrals on LinkedIn
LinkedIn is a great tool for career building; it has virtually replaced the business card and has become the new way to network for individuals and their businesses.
Big Data Delivers Customized Experiences or It’s Just Noise
If there is one phrase we couldn’t seem to get enough of this year — that phrase is big data. Suffice it to say, we are leaving quite a trail.
Charging Customers for Loyalty
Customer loyalty is a goal for any company that wants to be successful. Countless studies have shown the financial benefits of having loyal customers over having to continuously attract new customers. There are a variety of ways to achieve customer loyalty, and some of these include:
Adjusting Your Marketing Focus
When you started your business, you entered the marketplace ready to solve a specific problem. It’s the whole point of any business, really — to help people by providing a solution to a someone’s problem.
Actively Finding Customers
Somewhere along the line, the process of gaining customers became more about attracting customers rather than actively finding them. “Build it and they will come” is an awesome ideal for small businesses, but there comes a point when you’ll need to get your hands dirty and seek out some customers on your own.
What is Content Curation and Why Do You Need It?
Content curation is a digital marketing strategy that is becoming increasingly popular with small businesses. Adopted by a number of websites and blogs, it is a simple but effective way that your business can improve both its social outreach and its online presence.
Why Reddit is the Best Lead Generator You Haven’t Heard Of
In this day and age it is hard to keep track of all of the different social media sites. Facebook, Twitter, Linkedin, Instagram…the list goes on and on. Although it’s cumbersome, you need to keep up to date on the latest developments as they can be prime lead generators for your respective businesses.
Avoid These 4 Common Social Media Marketing Mistakes
Social media can be one of the strongest boons to your business, but it can also be something that can hurt your prospects when used improperly. Knowing how to set up a strong social media campaign can only be done when you know what NOT to do.
4 Ways to Modernize Your Marketing Team
Consumer buying habits are constantly changing. To meet prospects at various mobile and web touchpoints, you can’t default to the same outbound marketing and sales strategies you’ve employed for years. Your marketing team needs to modernize its techniques to meet consumers where they are.
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