Sales and Marketing
Can You Truly Trust Market Research?
Market research is considered a necessary expense and an investment in the success of a business. Since market research cost is often high, companies expect a significant return on this investment. There are many marketing…
7 Steps to Create the Most Stunning Business Presentation
Have you ever had to sit through a business presentation that was boring and unattractive? All you could have thought about was when it would end, right? Well, to ensure that your audience doesn’t undergo…
3 Best Marketing Analytics Tools to Improve Research
In the wise words of Beth Comstock, business executive and former vice chair of GE, “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.” Now, everyone in the…
5 Lead Generation Tips to Grow Your Small Business
All small businesses need lead generation for survival. Large businesses already have an established customer base. Contrarily, a robust lead generation strategy is essential for the survival of small businesses. Making use of CRM for…
Can an Introvert Be a Successful Salesperson?
I recently conducted an informal poll on the Sales Central Group on LinkedIn.com and the results were that the respondents, all sales professionals, overwhelmingly believe that introverts can be successful sales pros. Succeeding in Sales,…
9 Effective Ways To Grow Your Client Base
You can’t just sit back and wait for clients to come to you – especially if you’re a new business. You need to be proactive in order to get noticed and attract clients. Here Are…
4 Ways IoT Tools Will Change the Marketing Industry
IoT has become a buzzword in the tech world. It seems that everyone is talking about the Internet of Things today. However, it is well-deserved popularity. According to TDengine, IoT solutions are able to fully…
Why Personalized Marketing is The Future of Lead Generation
Who doesn’t want to feel special? Everybody wants to feel like they’re the only one in the world that matters. That’s why personalized marketing is the future of lead generation. It’s a way of marketing…
How SMEs Sharing Success Stories Can Supercharge Their Growth
Whether you call it blowing your own trumpet or tooting your own horn, it’s fair to say that many of us aren’t the best at shouting about our achievements. Perhaps out of fear of being…
Business Management: 3 Optimal Marketing Methods
Company management can be a significant challenge, especially when pitted against businesses that already have a solid support base. Your competitors will only have to worry about keeping their customers, whereas your business somehow has…
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