Sales and Marketing
Communication is Key: Interview With Jason Girdner and Scarlet Mick of TECOBI
Proper communication can oftentimes be a problem in the automotive sales industry, but Jason Girdner and Scarlet Mick, the cofounders of TECOBI, found a way to overcome that obstacle and increase sales. Whether one is…
6 Evergreen Content Ideas to Inspire Your Editorial Calendar
Your editorial calendar likely encompasses various holidays and special sales events for your business. However, you should also look to evergreen content to ensure people find your posts and website year round. Evergreen content is…
Custom Pop-Up Tents for Events: Pros & Cons
When you’re planning an outdoor event whether for business or social, it’s important to have a sturdy and attractive tent to provide shelter from the elements. Traditional tents can be expensive, though, and they often…
Catalog Management: Create and Optimize Your Catalog for Maximum Results
Done correctly, catalog management can make all the difference for your business. When done correctly, it can increase traffic and conversions and help you sell more products. This article will discuss creating and optimizing your…
Patent Branding: Exploring Other Forms of IP Protection
Businesses typically rely on trademark or even copyright to protect their valuable branding assets. However, an effective branding strategy also employs the exclusivity of both design and utility patent protection whenever its available, effectively keeping…
Not Your Average Influencer: B2B Influencer Marketing
Can you believe I am even saying that phrase? “Average” influencer. The concept of a social media influencer has been around since 2009 with the influx of bloggers and YouTube. The term “Influencer Phenomenon” was…
5 of the Biggest Trends Impacting Retail Right Now
Retail trends are changing fast. New technology, like AI, IoT and big data analytics, is helping businesses of all sizes collect more information and adopt data-driven decision-making strategies. At the same time, the industry is…
Buying Is Broken! What’s This Mean For Selling?
Report after report tell us that buyers are failing in their mission to solve a problem and buy a solution. We know 60% of committed buying efforts end in no decision made. For those remaining…
What is the state of organic marketing in 2022?
Organic marketing in 2022 promotes different methods to match the requirements of the ever-changing market. Paid marketing still offers some advantages, but how much time and effort you devote will make a difference when it…
Should Your Business Have A Social Media Content Plan?
Developing your business strategy can be quite hard. But what’s even harder is executing it. This is where a social media content plan comes in handy. Your social media content plan should be tailored to…
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