For many entrepreneurs, brand awareness is one of those topics that you know you need to understand, but maybe you find it a little bit difficult to pin down. Don’t worry though, you’re not alone.
It seems straightforward at first glance. People being aware of your brand is what we mean when we talk about brand awareness. But how exactly do you quantify that? And what, specifically, is the definition of brand awareness that makes the most sense for your company?
A person’s level of brand awareness can be measured not only by how well they recognize your brand but also by how “aware” they are of the fact that your brand even exists. Instead of being a straightforward individual metric, brand awareness is more of an umbrella term that encompasses a wide variety of key performance indicators (KPIs), ranging from traffic to social share of voice.
If you’re still unsure of how to get started when it comes to enhancing your company’s brand awareness, you’re at the right place. Below you will find an actionable 6-step strategy guide that you could put into use as soon as you finish reading this article and make your brand more visible to the world!
Advertise Using Pay-Per-Click To Get More Exposure
PPC advertising, also known as “pay-per-click” advertising, provides a quicker way to build your brand and gain exposure. You can decide how much money you want to spend, so you won’t have to stress about going bankrupt, and you can restrict who sees your advertisements to ensure that only people who fit your ideal customer profile see them.
Keep in mind that pay-per-click (PPC) advertising is most effective for targeting customers who are already familiar with your brand. Nevertheless, you need to work with a reputable, well-known PPC agency in order to offer potential customers a deal that is too good to pass up in the hopes that they will visit your website and, ultimately, make a purchase from you.
Engage On A Social Level With Your Clients
It’s not enough to just link to your most recent blog posts or make an announcement about the launch of a new online course using social media.
Engage in conversations with your Instagram or TikTok followers, and in addition to answering their questions, you should thank them for their business and ask them questions in return. Customers have a greater sense of emotional investment in a company when the owner engages in social activities with them, such as telling stories and making small talk. As a direct result of this, they will have a greater propensity to purchase your future digital products.
Surround Yourself With Powerful People Whose Accomplishments You Admire And Respect
Paying attention to how other people build their brands is one of the most effective ways to grow your own. People are always saying that there is no need to create something entirely new.
In addition, consumers will begin to associate your brand name with success and prosperity if you associate yourself with powerful people. As was just discussed, simply becoming associated with a more well-known and successful brand can catapult the success of your brand to new heights.
Make The Most Of Publishing Options On Linkedin
You shouldn’t expect to have a lot of readers when you first launch a website and a blog. There is currently no one aware of your existence.
You can rely on organic traffic to direct prospective customers to the content you produce, but doing so will take some time. You can speed up this process by publishing your content on a platform that already has an audience established for it.
Publishing on LinkedIn is a good example in this regard. Your posts will be visible to everyone in your network, and they will be able to share them with the audiences they already have. In addition to this, strangers will have an easier time discovering your content and finding ways to communicate with you and get in touch with your brand.
Create A Podcast
Your content-production strategy can benefit from the addition of more variety, and podcasts are a fantastic way to do just that. Customers can play them in the car on the way to work or in the background while they are doing chores around the house.
A podcast ought to focus on one particular topic throughout its entirety. You can talk for as little as ten minutes or as long as more than two hours, depending on the preferences of your audience. Make no mistake, podcasts are a great way to promote your brand nowadays as there are now more than 100 million active podcast listeners in the U.S. alone.
Create Content In Partnership With Influencers
You don’t have to give away free goods or services in exchange for positive reviews; instead, you can work with influential people to generate content for your brand.
Influencers are aware of the kinds of content that strike a chord with their respective audiences, and when you collaborate with them, they can produce a piece of content that not only looks great but also strikes a chord with their devoted follower base, thereby bringing their attention to your brand from a source that they respect.
Distributing helpful content at the appropriate time and to the appropriate audience can be an efficient method for developing a strategy to increase brand awareness. It is essential to maintain consistency because doing so will assist your audience in remembering your brand, whether this occurs consciously or subconsciously for them. In addition to this, it will attract more website visitors, who can then be converted into prospective leads and devoted customers.