Sales and Marketing
Time is Not on Your Side in Content Marketing
If Mick Jagger were a marketing expert, he’d sing that “Time is NOT on your side” when it comes to content marketing. In Contently’s new study, Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,…
A Guide to Increasing Your Mobile App Downloads
You developed a stunning-looking, mobile app with lots of wonderful features. And guess what? It gets approved by Google and Apple app stores without much hassle. However, you still miss the bus when it comes…
How to Increase Your Mobile Rankings in 2016
Like millions of others, you have probably realized by now that mobile can’t be ignored. More consumers now search on their mobiles than desktops and businesses are starting to realize this. If you ignore their…
Are Instagram Branding Strategies Worth Your Time and Effort?
If you are going to ignore Instagram, do so at your own peril. From the time Facebook acquired it in 2012, Instagram has exploded in growth and audience numbers reach to more than 400 million…
SEO Case Studies? These 8 Will Blow Your Mind!
Read any good case studies lately? I sure have. In fact, I read enough of them (and got so much value out of them) that I decided to pull together the best of them in…
Tap Into the Power of Timely Sales Follow Ups
Recently in this space I shared two simple tips for increasing sales: Unless your prospect tells you directly to stop calling, keep calling, and See yourself as a doctor, not as a sales person. Today I…
SEO Website Redesign Checklist: Don’t Mess Up Your Site Traffic
Whether you’re changing your backend CMS or just giving the site a new look and feel, planning a website redesign can be a challenging & daunting process. I have a website redesign checklist to make…
6 Eye-Opening Mobile Marketing Statistics
Have you resisted diving into mobile marketing because it seems like a passing fad, one that is too “new” for a small business—or too difficult to execute? These eye-opening mobile marketing facts may challenge everything…
8 Essential Etiquette Tips for Your Next Business Dinner
It doesn’t matter how schooled you are in etiquette. When it comes to business etiquette, there’s a lot more to know than the manners your mother taught you. In some instances, business dinners may hold…
Mailing Lists, Email Marketing, Errors, Oh My!
Using old email lists for the first time is like eating really stale doughnuts. The taste is pretty bad, and the side effects could be disastrous. Email companies like Constant Contact, MailChimp and many others…
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