Sales and Marketing
5 Ways to Increase the Response Rate to Your Emails
Email marketing continues to be a highly effective method of increasing sales and enhancing customer retention and loyalty rates. Yet with the average business owner receiving 122 emails per day, your emails have to truly…
6 Easy Steps to Boost Your Website Traffic
Your website is a direct reflection of your company and your brand. In highly competitive industries it is important to market your website in order to stand out. Done correctly, company branding through your website…
Reel in Your Next Customer with the Power of Print
Being a micro business, a startup in a world of established and successful businesses can be a daunting place. Customers flock to your competitors and its tough, really tough, to get a look in, never…
How I Learned Too Much About SEO
This may seem like an odd title. Can you really learn too much about SEO? Is it possible to read too many pieces of information? In my case, yes, it really was. When I first…
Expand Sales by Going to Your Existing Customers First
“If we can keep our competitors focused on us while we stay focused on the customer, ultimately we’ll turn out all right.” ~Jeff Bezos So many business owners think they must reach for new customers…
8 Tips for Successful (and Profitable) Food Blogging
There are new food blogs popping up every day, but without the drive and passion needed to make it work, many are left in the dust. Whether you’re writing a food blog for pleasure, with…
How Startups Can Take Advantage of Pop-Up Shops
You have what you think is a great business idea. You have identified a gap in the market. You have a passion and a belief it will work. It is a story that has been…
Win Fast, Lose Faster
Inevitably, as I do pipeline and deal reviews, I see sales people hanging onto too many bad deals. The deals are hopeless, the sales person may reluctantly admit it, but stubbornly wants to keep it…
How One Car Wash Uses Text Message Marketing—and How to Do It Better
Everyday, I’ve got my eye out for how businesses are using text message marketing. Of course, that’s the industry I’m in. I’ve seen group texting at Golf events, for Ju-Jit-Su training centers, at fast food restaurants,…
5 Places to Focus Your SEO Budget for Cost Effectiveness
For small businesses, getting exposure on search engines is a very costly objective. Typically, a small business will invest time and effort and if successful, the investment budget grows organically (no pun intended!) overtime. In order…
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