Your website is a direct reflection of your company and your brand. In highly competitive industries it is important to market your website in order to stand out. Done correctly, company branding through your website is an inexpensive and highly effective method to increase brand awareness and bring your company to a new level of industry prominence.
Step 1: Website
If you are going to put the effort in to market your website, you must put in the effort to make your website as user-friendly and attractive to your potential target market. Some suggestions are to have the website reviewed by your SEO and marketing team, fixing any critical errors such as ensuring your contact details are up-to-date and spelling mistakes are corrected are important as these mistakes may reflect badly on your brand by your new target market.
Step 2: Research
If you are not checking out what your competitors are up to, you’re at a huge disadvantage. Research which companies are making the rounds on social media and what advertising tactics they are using to improve their website traffic. Find out what people are reading (and talking about), and emulate that kind of content (but better!) to bring traffic to your website.
Step 3: Get Social
Social Media is a platform that many companies use to get their brand awareness out. Platforms such as Facebook allow you to advertise your website URL and you will be able to report how many website visitors’ social media platforms are directing to your website.
Step 4: Advertise, Advertise, Advertise!
Advertising your website URL is a necessity when looking to improve your website traffic and advertising has no limits. You can place your website URL on business cards, team uniforms, company cars, outdoor advertising such as the banner mesh or shade cloth on temporary fencing and even the custom printed Vinyl on construction site crowd control barriers.
Another popular platform is online marketing, you could look into paid-search, social media advertising and display advertising or remarketing. These are all excellent ways of attracting new and return visitors to your website, building your brand and also getting your site in front of potential customers.
Step 5: Marketing Campaigns
You could take it one step further and schedule a specific marketing campaign just to increase your website traffic. Some strategies you can investigate are: sending out EDM’s with special promotions just for those in your mailing list, doing a radio campaign driving traffic to your website and even running a discount code in your local paper.
These are all effective methods to attract visitors to your website, your products/services and most importantly your brand.
Step 6: Examine Results
Google Analytics is a valuable source of information for just about every conceivable aspect of your website. Keep a close eye on your analytics data as it can help guide decisions made for future marketing campaigns as analytics will report on website visitors, new and repeating, demographics and where the visitors are being directed from (social media, google search etc.).
There are dozens of ways to improve your website traffic and these are only just a few, It is important to remember that improving your website traffic is a process that can take some time and continuous reinforcement. Invest in some inexpensive branding to increase awareness of your website.
Author: This article was written by Edward Lang from The Temporary Fencing Shop, specialists in all temp fencing products and temporary pool fencing across Australia.