Sales and Marketing
Paying Attention to the Personal
My home state of Louisiana has suffered a tremendous blow from the flooding of August 2016. While this has not been reported on as much as we would like, it is now finally a generally…
When Less is More!
We have a complexity crisis in our organizations. There is no place where it hits harder than in the sales organization. Just think of what sales people face every day: They have the complexity of…
Holiday Text Messages: Real Life Small Business Text Marketing
Are you a small business owner? Did you send out a Holiday Text Message to your list over the latest holiday weekend? If not, why not? As a small business owner, you must use every opportunity…
The Marketer’s Guide to Preparing Early for Christmas
The holiday season is so much more than December 25th. To get the full advantage of the Christmas rush, marketers need to start thinking about and developing holiday campaigns now. As one of the busiest…
21 Secrets Behind Viral Infographics
It’s no secret that infographic marketing works… 90% of information that’s transmitted to our brains is visual. So it’s not surprising that publishers who use infographics generate more traffic, shares and backlinks than those who…
Is Cold Calling Contrary to Being a Go-Giver?
A reader recently emailed me the following: “Hi Bob, I love being in sales and want to make a difference. The company I just started working for is very focused on cold calling, and closing…
How to Land Big-Name Contracts (Regardless of Your Company Size)
The secret to landing big contracts isn’t deeper pockets or more manpower—it’s getting prospects to trust you. Understanding this fact has not only helped our startup marketing company land on the Inc. 5000 list, but it…
Here are the Top Colors for Spring 2017!
Every time Pantone comes out with their top color choices, I like to share them with you. Even though the colors are more indicative of what we’ll see in fashion and home decor next spring,…
How to Win Millennials with Business Texting
Seven years ago, I was tired of waiting in long lines at my favorite local coffee shop for my “single shot, soy mocha, two pumps, no whip” and thought there had to be a better…
The Biggest Problem Freelancers Have Today
Do you have a side hustle? Yes, a side hustle. For those of you in the dark, a side hustle is the modern day name for moonlighting. It’s having a freelance job, a side gig,…
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