Sales and Marketing
8 Inspiring Guerrilla Marketing Examples
Guerrilla marketing, true to its name, is one of the sneakiest little strategy toolkits that small businesses can pack into their marketing arsenal. And in terms of return on investment (or put more plainly, bang…
5 Ways to Thank Your Customers with Autoresponders
Cha-Ching! You’ve made a sale and now you have a customer. But until you get him or her to come back and buy again, it’s just a one-off transaction. To win repeat business and build…
5 Easy Ways YouTube Videos Can Keep You Out of Trouble
The beautiful part about the Web is how convenient it has made the purchasing process for your business. Unfortunately, that is also where the nightmares can begin. If you understand the power of YouTube that…
Social Media and Small Business: What You Need to Know
The time when social media was to be considered as “something for the youngsters” has passed. Today popular social platforms like Facebook, Twitter, Instagram, and the like, have become marketing giants. Over 2/3 of internet…
Why Free Consultations Don’t Attract New Clients
A complimentary half-an-hour or one-hour consultation is a marketing tool that many service providers implemented as part of their customer acquisition strategy long ago. While it is an easy and investment-free way for a potential…
Giving and REALLY Receiving
Early on in The Go-Giver, Joe, upon realizing he would not land a desired account, referred them to one of his competitors who was in a better position to help them. No, he didn’t want to do…
Customers Aren’t Widgets
I’ve always thought sales is more science than art. I believe selling is a set of disciplined processes, many of which can be “engineered” to optimize our ability to engage the right customers/prospects, with the…
How to Measure Offline Advertising with Google Analytics
<rant> Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe Analytics, and WebTrends. However, the preface “web” is misleading. The term…
How to Beat the Demand for Longer Blog Content
If your business or organization has a blog, then you’ll want to know what your readers want: LONGER CONTENT! The annual Orbit Media Studios survey of 1055 bloggers demonstrates that the longer your blog post is, the…
Questions to Ask Trade Show Organizers
I am often asked how to tell which vendor events will be worth your time to attend. There are two things you should do to determine if a trade show is a good use of your time…
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