Sales and Marketing
Get Started in Public Speaking for Sales Leads
One of the best lead generation systems for direct sales professionals is to offer yourself as a free public speaker. There are literally hundreds of clubs, churches, schools and non-profit organizations near you that would love…
The Untapped Social Network with 10x the Potential of Twitter
Social networks have changed the way we communicate… But their use and relevance are constantly on the hop. I remember when the world was consumed by MySpace. If you didn’t have a MySpace page you…
Before You Do Any Influencer Marketing, Check These Templates
For the many subscribers of Relevance, influencer marketing is a well-known, and perhaps, mature channel. Unfortunately, though, there’s still a significant swath of marketers still not leveraging influencers in their marketing mix. This is ill-advised,…
Jobs-to-be-Done Branding to Find Your Positioning
“People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole!” -Theodore Levitt This quote has become something of a rallying cry for marketers. We don’t want to just push our…
Water, Water Everywhere…
In the Rime Of The Ancient Mariner, Samuel Taylor Coleridge writes, “Water water everywhere Nor a drop to drink.” Sometimes, I think there is a sales version of this, “Information, information everywhere, But we struggle…
Think Like a Media Company
Gaining the attention of your customer base today is harder than ever. That’s not some handwaving statement, either, but one backed by hard research. For instance, take the results of a study of media and…
How to Turn Your Blog into Dynamic Video, Infographic Content and More
If the only thing you do with your blog posts is publish them, you’re missing out on some excellent marketing opportunities. There are plenty of ways you can take the content of a blog post…
Choosing the Right Domain for Your Business: Things You Should Do
Choosing the right name for your business is very important. It practically defines who you are and what your brand is about. It’s not impossible to change a name, but if you’ve built a brand…
The Most Successful Way to Market to Millennials
We read headlines about millennials daily, but it’s not every day that brand strategists are able to hear directly from the largest generational group in the U.S. Brands succeed when they start a conversation that…
Customers Are People, Not Products: Here’s to the End of the Advertising Model
Imagine you’re reading an online article about what steel tariffs mean for construction and manufacturing industries, and suddenly, you find yourself distracted by a “real” photo of a family eating Thanksgiving dinner with a grizzly…
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