Sales and Marketing
3 Things to Avoid with Your Marketing
Today’s marketing landscape has countless channel and tactical options. For smaller businesses and nonprofit organizations, it can be a minefield of decisions. With limited budgets and resources, which will produce the best results? And, which…
How to Build a Twitter Campaign
It’s likely you’ve landed yourself on this post because you’re either 1) curious about how to advertise on twitter or 2) you want to launch a Twitter campaign for your client but aren’t really sure…
Outcome Based Buying
Regardless how we sell, our customers are trying to achieve one thing when they buy. They are trying to achieve some very specific outcomes. Those outcomes may be all over the place—solve a problem, address…
5 Ways to Improve Your WordPress Blog
If your blog runs on WordPress, it is in good company. WordPress is now the most popular CMS in the world, powering about 38% of all websites. WordPress sites post an average of 70 million blog…
Why Your Influencer Campaigns Are Falling Flat
Trust. Reach. Influence. These are the three most powerful characteristics of what we label “influencers” in today’s digital world. As we begin 2019, influencer marketing continues to grow as a means for tapping into business…
Using Call to Action Triggers to Drive Conversion
A while back, we reviewed some of the general best practices if you’re going to run Facebook ads. I want to drill down a little deeper into one of the most critical tools you have…
Want to Grab a Local Audience? Do These 6 Things
If your business relies on your local market, then knowing how to get your brand out there in front of those potential customers makes a whole lot of sense. However, you should avoid using the…
How to Establish a Video Marketing Strategy for Your Business
A recent study concluded that the human brain processes videos at nearly 10,000 times the speed at which they process text. Quite clearly, videos are one of the most engaging forms of marketing for the…
Boost Your Branding: 7 Hottest Graphic Trends for 2019
Whether or not you put research, money and effort in to your brand, it will still be designed. Through many years of small business startups and made-from-scratch marketing, I’ve learned that crummy design can blight…
With Which of These Marketing Predictions Do You Agree?
2019 awaits us. Which new trends and practices will be in store for marketers in the new year? I did some digging and discovered several predictions for your review. I leave it to you to…
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