Sales and Marketing
Start/Stop/Pivot/Restart Sales Strategies
Sales, as with most things, is something that demands regularity in execution. By that, I mean, there are many things a sales person or manager has to do to perform. Some of the obvious: Prospecting,…
Who Already Trusts You?
If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most organizations, 60-75% of your net new revenue should come from your…
Get Started with Credible Consumer Research Data
The biggest question every startup needs to ask themselves is this: is my business idea going to work in the current market? Who is your target audience, what exactly your product is, and where it…
Is It Possible to Make Money on Social Media?
Social media is an ever-growing juggernaut of personal and professional connections, interactions, and experiences. Facebook alone has over 2 billion active users a month, and that number is steadily increasing. And everyone knows about “influencers,”…
Local Service Ads: Are They Worth Investing In?
Local Service Ads is a product designed by Google specifically for local business leads. Originally called “home service ads,” it has since grown to encompass many more services and locations. These ads work well because…
Innovate or Die: Your Marketing Degree Isn’t Enough Anymore
An overwhelming majority of United States marketers polled in a recent survey expressed that they do not believe that their jobs will look the same three decades from now. Nevertheless, they might be able to…
3 Things to Avoid with Your Marketing
Today’s marketing landscape has countless channel and tactical options. For smaller businesses and nonprofit organizations, it can be a minefield of decisions. With limited budgets and resources, which will produce the best results? And, which…
How to Build a Twitter Campaign
It’s likely you’ve landed yourself on this post because you’re either 1) curious about how to advertise on twitter or 2) you want to launch a Twitter campaign for your client but aren’t really sure…
Outcome Based Buying
Regardless how we sell, our customers are trying to achieve one thing when they buy. They are trying to achieve some very specific outcomes. Those outcomes may be all over the place—solve a problem, address…
5 Ways to Improve Your WordPress Blog
If your blog runs on WordPress, it is in good company. WordPress is now the most popular CMS in the world, powering about 38% of all websites. WordPress sites post an average of 70 million blog…
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