Sales and Marketing
Why Good Contact Centers Need Both People and Technology
Most people dread calling a customer service contact center. They’d rather chew on tinfoil than try to explain to an automated voice that they want to talk to a real person, and long hold times…
4 Top Tips for Choosing a White Label SEO Reseller
Search engines expect websites and the content in them to meet certain SEO standards. This enables easy crawling and indexing when the search engines visit your website. Therefore, it’s important to optimize both the website…
Local Reviews in 2019 and Their Growing Impact on Your Business
Local Reviews impact continues to grow. Following the study into SEO by Moz which showed that reviews have increased their influence in 2018, Bright Local has announced its own study, which goes a step further. The consumer…
What You Need to Know About Google’s New Search Ad Position Metrics
Google continues to provide advertisers with new and helpful ways to analyze search data. While they didn’t roll out a whole new UI this time, their update to search ad position metrics is still pretty useful. Gone…
Start/Stop/Pivot/Restart Sales Strategies
Sales, as with most things, is something that demands regularity in execution. By that, I mean, there are many things a sales person or manager has to do to perform. Some of the obvious: Prospecting,…
Who Already Trusts You?
If there is a cardinal sin of marketing, it’s ignoring the people who already know you, appreciate you and give you money. For most organizations, 60-75% of your net new revenue should come from your…
Get Started with Credible Consumer Research Data
The biggest question every startup needs to ask themselves is this: is my business idea going to work in the current market? Who is your target audience, what exactly your product is, and where it…
Is It Possible to Make Money on Social Media?
Social media is an ever-growing juggernaut of personal and professional connections, interactions, and experiences. Facebook alone has over 2 billion active users a month, and that number is steadily increasing. And everyone knows about “influencers,”…
Local Service Ads: Are They Worth Investing In?
Local Service Ads is a product designed by Google specifically for local business leads. Originally called “home service ads,” it has since grown to encompass many more services and locations. These ads work well because…
Innovate or Die: Your Marketing Degree Isn’t Enough Anymore
An overwhelming majority of United States marketers polled in a recent survey expressed that they do not believe that their jobs will look the same three decades from now. Nevertheless, they might be able to…
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