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Making Business a Game: How to Play It Well with Enterprise Gamification
Business is a game and whether you think it’s like poker or chess, one thing is clear—new developments in management will soon take this statement to the next level.
Is There a Recipe for Creating Trust?
We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales.
Internal Customer Service
Most people—even I am guilty sometimes—worry only about how customers of the business (external customers) are treated and put little emphasis on how the staff serves one another or their vendors (internal customers).
Half of US Adults Say a Company’s Reputation for Social Responsibility Affects Their Buying Decisions
Good news for businesses and charities. About half of American adults say that companies’ social responsibility practices have a strong effect, or sometimes affects, their purchasing decisions and “who to do business with.” Another 25% say it affects their decisions once in a while.
Agencies and the Culture of “Startup”
SEER is 12 years old this August. By definition, we’re probably no longer a startup, yet there is no other word that so accurately describes who we are.
First See It the Way It Is. Only Then…
There are certain natural laws of life. They are not necessarily good or bad. They just are. They are immutable; unchangeable.
The Importance of Corporate Vision
Few things inspire trust or hope like every member of a team working together towards a shared vision. A clear vision unifies and motivates.
What Does the CEO of the Future Look Like?
What do you think of when you picture the CEO of any company in your mind? I’ll bet it’s a stuffy-looking older man in a business suit, holding a leather briefcase and jabbering on a cell phone. A quick Google image search of the term ‘CEO’ proves my hypothesis.
8 Habits of Respected Businesswomen
Women get a bad rap in the work world, and we don’t have to look much further than pop culture for examples. Fortunately, executives like Facebook COO and Lean In author Sheryl Sandberg are fostering an important discourse that is reaching female and male executives alike to spark change.
5 Manageri-isms All Good Bosses Should Avoid
Business management is plagued with stereotypes. Managers are portrayed or seen as incompetent, aloof, or out of touch with the office. Just look at Lumbergh from Office Space, or the Pointy-Haired Boss in Dilbert.
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