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5 Tips for Creating a Company Culture That Connects with Your Sweet Spot Clients
An area of marketing that is often overlooked is how important it is to be mindful when creating a company culture. You don’t build a culture to make a sale. But the culture you build, if you’re very clear about your organization’s values and beliefs, can translate your company’s personality and attract right fit prospects. It can also reinforce your current customers’ buying decision.
Making Business a Game: How to Play It Well with Enterprise Gamification
Business is a game and whether you think it’s like poker or chess, one thing is clear—new developments in management will soon take this statement to the next level.
How to Build Trust Across Cultures and Diversities
In the 21st century, there’s no doubt that each of us will spend considerable time interacting with those of a different culture (or other diversities). Trust-building isn’t easy, and it can be especially daunting the more differences that are present. Here are some top tips and discussion questions from chapter 14 of The Trust Edge that can help. Consider printing this post to work on with your team this week.
Is There a Recipe for Creating Trust?
We talk about the idea of creating trust every week with our clients. At my agency, MMG, we call this equation basic marketing math: Know + Like + Trust = Sales.
Half of US Adults Say a Company’s Reputation for Social Responsibility Affects Their Buying Decisions
Good news for businesses and charities. About half of American adults say that companies’ social responsibility practices have a strong effect, or sometimes affects, their purchasing decisions and “who to do business with.” Another 25% say it affects their decisions once in a while.
Internal Customer Service
Most people—even I am guilty sometimes—worry only about how customers of the business (external customers) are treated and put little emphasis on how the staff serves one another or their vendors (internal customers).
Agencies and the Culture of “Startup”
SEER is 12 years old this August. By definition, we’re probably no longer a startup, yet there is no other word that so accurately describes who we are.
First See It the Way It Is. Only Then…
There are certain natural laws of life. They are not necessarily good or bad. They just are. They are immutable; unchangeable.
What Does the CEO of the Future Look Like?
What do you think of when you picture the CEO of any company in your mind? I’ll bet it’s a stuffy-looking older man in a business suit, holding a leather briefcase and jabbering on a cell phone. A quick Google image search of the term ‘CEO’ proves my hypothesis.
The Importance of Corporate Vision
Few things inspire trust or hope like every member of a team working together towards a shared vision. A clear vision unifies and motivates.
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