I see more and more entrepreneurs who seem to have everything going for them—vision, motivation, passion, even a good business plan, product, and money, and yet they can’t close customers. Maybe it’s time to look harder at the mantra of a new breed of gurus and successful entrepreneurs, including Steve Blank and Eric Ries, called “nail it then […]
Strategic Planning
4 Strategic Ways to Increase Your Business Revenue
One of the primary goals of running a business is to bring in more money. Realistically speaking, it is easier said than done since more than fifty percent of small to medium-sized businesses do not make it past the first twenty-four months, because of cutthroat competition in various industries. Profit is your number one indicator […]
Reinvent Your Business!
Businesses that forgot to reinvent If only newspaper publishers, book publishers, record companies, and movie producers would have had the vision to see their future as we now see it, we might have become a digital society with much less disruption and loss of jobs than we have experienced these past years—and continue to experience. […]
How to Build a Purpose-Driven Organization
As we learned in How to Inspire Brand Loyalty with Purpose, “People want to buy from companies that stand for a purpose with which they personally identify and reflect their values and beliefs.” A recent research paper by Quartz Insights and WE entitled, Leading with Purpose in an Age Defined by It, gives us additional statistics and reasons […]
How to Set a Balance of User Growth vs. Profitability
A question that I still hear debated often is whether a new startup growth strategy should focus on user count or profits. First of all, the glory days of “dot.coms” are gone, when investors “didn’t care” about profitability, and all the big money was focused on user count growth. In the long run, everyone wants […]
How to Increase the Value of Your Business Before a Sale
Countless entrepreneurs have worked tirelessly for years in order to turn their commercial dreams into a reality. Now that you’ve finally climbed to the top of the marketplace and enjoy your status as a profitable business, however, you may be itching to move on to new and greener pastures. For many entrepreneurs, selling their successful […]
How to Make Your Brand Culturally Relevant
Brands are becoming more culturally relevant today. Even small-medium businesses have joined the corporate giants in this endeavor. What does “culturally relevant” mean? In a new study report from Magna and IPG Media Lab, “Brands that are culturally relevant are brands that align well with cultural events, promote trends that define today’s culture, and support […]
5 Ways to Make Your Company Stand Out
There must be at least several companies out there right now positioning to compete with you. If you’re large enough, you may be the target, and if smaller, you are the minnow not the shark—and need to be agile and creative. The five strategies: Picking one to emphasize So, how do you position yourself to […]
6 Ways to Improve the Performance of Your Small Business
As a small business, you will always benefit from improving your operations, and there are a number of things that you can do to remain competitive. These options include using digital marketing, outsourcing their bookkeeping and keeping up with the latest trends. You can also inspire employees, create a high-quality website and automate as many […]
What Costs Are Involved When Selling Your Business?
When planning to sell your business, it’s essential to understand that you will inevitably face certain expenses once the sale process gets under way. And it’s only by factoring in these additional costs that you can arrive at a true estimate of what your net profit from the exercise is likely to be. So, here’s […]
