Why Free Consultations Don’t Attract New Clients

A complimentary half-an-hour or one-hour consultation is a marketing tool that many service providers implemented as part of their customer acquisition strategy long ago....

How to Measure Offline Advertising with Google Analytics

<rant> Since I’ve been in the digital space, I have worked under the title “web analyst,” using “web analytics” tools like Google Analytics, Adobe...

7 Ways to Avoid Online False Advertising Claims

A lot of business owners don’t realize that advertising is regulated by both the federal and state governments. Any advertising that deceives or misleads...

Are You Ready to Go Native?

One of the things I both love and hate about the marketing industry is the constant quest for creating the hot new thing. Sometimes,...

5 Keys to Crossing the Chasm to Mainstream Customers

Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution...

Emails That Nurture Leads

Sending emails may be considered in this day and age the soon-to-be dinosaurs of digital marketing but the truth is they are still effective,...

What a Local TV Commercial for Your Small Business Should Look Like

There’s a reason companies spend thousands, and sometimes millions, of dollars on TV ads. They work! They reach a huge audience and bring people...

Discover the Yin and Yang of Marketing Alliances

There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined...

4 Lead Sources to Incorporate in Your B2B Inbound Marketing Strategy

So you have your blogging and your top and middle of the funnel marketing activities that enable you to attract visitors and turn them...

Is Cold Calling Dead?

In reality, this title is just clickbait. It’s certain to draw all sorts of attention with pundits on either side of the issue. Inevitably...

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