High Velocity Prospecting

I’m a huge fan of high velocity outbound calls—at least when done well. Recently, I needed to buy a new car. My current car was coming...

7 Referral Marketing Strategies to Boost Your Business

Referral marketing is a new twist on word of mouth marketing—one of the oldest and most effective means of promoting practically any type of...

How to Get New Customers by Targeting New Markets

Many entrepreneurs assume that everyone will love their solution as much as they do, so they tune their marketing focus based on their own...

My Fish Bowl Story of Marketing Mistakes

Here’s a mistake I made that taught me a lot and helped me teach others. The Mistake Many years ago, I took a new product—early business planning...

What Will You Do with Your Inbound Sales Leads?

One of the biggest challenges for many small business owners is getting enough new sales leads—you’re always marketing and networking and getting customer referrals...

Want Powerful Leads? Do Better Homework!

How many times have you approached prospective customers only to see those leads tank? Well, there are good reasons that happens. Where did you get...

Advertise Where It Matters

There are more media options available for advertising today than there have ever been before. From social media to billboards, old school television to...

The Opportunities We Are Blind To

Content marketing is going to save the world! Customers will let their fingers do the digital walking, SEO, PPC and other techniques will enable...

The Art of Creating a Compelling Call to Action

If your content doesn't include a call to action, you are leaving lots of money on the table that will never make it into...

Neuromarketing: Measuring Emotional Response to Create More Effective Ad Imagery

For years, advertising creatives have relied on their instincts to make decisions when producing campaign content, whether it’s making a font size bigger, moving...

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