Advertising and Lead Generation

Who Generates the Leads: Marketing or Sales?

CSO Insights, the research division of Miller Heiman Group, the world leader in improving sales performance through research, training, and technology, today announced the official release of its “2018-2019 Sales Performance Report.” The study, based…

Stop Chasing Customers You Can’t Help!

I’m often asked the fastest way to improve sales productivity. The answer is simple and should be obvious: “Stop Chasing Customers/Prospects You Can’t Help!” That statement is likely to elicit a resounding “Dugghhhh!” The reality,…

Google Ads’ Average Position Metric is Going Away

In February, Google announced they plan to sunset the average position metric. While this change won’t take place until September 2019, it’s still a major announcement that has a lot of search marketers worried. After all, average…

3 Ways to Raise ROI & Grow Your Business with Content Marketing

A friend recently asked if I could recommend any good books for learning SEO principles. And despite working as an SEO specialist and consultant, I didn’t have any recommendations for him. Why? The principles of…

4 Ways to Boost Your Company’s Growth Through Customer Referrals

Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family…

4 Ways to Boost Your Company’s Growth Through Customer Referrals

Even though we live in a highly digitized world, word of mouth is still a powerful tool for companies. There is no asset more powerful than a happy customer who tells their friends and family…

How to Segment Your Email List to Boost Engagement and Sales

All of marketing can be summed up by one question: what do my customers want? Figuring out the answer is where the real work comes in. For most people, that answer is customized content. Pro…

What You Need to Know About Google’s New Search Ad Position Metrics

Google continues to provide advertisers with new and helpful ways to analyze search data. While they didn’t roll out a whole new UI this time, their update to search ad position metrics is still pretty useful. Gone…

Using Call to Action Triggers to Drive Conversion

A while back, we reviewed some of the general best practices if you’re going to run Facebook ads. I want to drill down a little deeper into one of the most critical tools you have…

How to Establish a Video Marketing Strategy for Your Business

A recent study concluded that the human brain processes videos at nearly 10,000 times the speed at which they process text. Quite clearly, videos are one of the most engaging forms of marketing for the…

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