Advertising and Lead Generation

What To Do If You Are Rejected by Adsense

My friend Oliver recently launched airlene.com, a forum for the travel industry. The site is growing very fast with thousands of members joining every month, however, when Oliver recently applied to run Adsense on his site, he was rejected.

How to Mine Your Customer List for Sales Gold

As a business owner, your biggest potential gold mines are often closer than you think—it’s just a matter of knowing where to look. By going beyond what’s worked in the past and being open to new strategies, you’ll be surprised by how many untapped profit centers are just within your reach.

Take Customers by the Hand with a Call to Action

Few businesses realize the importance of a strong call to action. In addition to a compelling marketing plan, you must take customers by the hand and lead them to action. What is a call to action? The call to action, simply, is telling people what to do to obtain your product or service. It’s a clear instruction of what steps to take, leaving no ambiguity about where to go.

Bring In Customers With Content Marketing

Value is the key ingredient to a successful business. But how do you prove that you can offer real value to a customer? In our age of social media and websites, content marketing is an essential strategy for bringing traffic to your website, building your brand, and showcasing your value proposition.

How to Write Ads

It’s easy to say you want to put together an ad—but it’s a lot harder to write a compelling one that customers will remember. You might not think of yourself as a great writer, but by following some basic guidelines, you can create effective ad copy.

Advertising through Your Customers

The best advertising in the world comes from your best customers, not broadcast advertising or flyers or billboards. The credibility for word of mouth advertising is incredibly high, making it important to turn your customers into a powerful advertising force for your business.

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