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Home / Archives for Conversion

Conversion

Increase Conversion Rate with Great Landing Pages

Mar 1, 2021 By Gemma Moss

The goal of advertising online is to increase conversion rates – a term which refers to the number of people who decided to visit the website and purchase the products and services. All forms of advertising are directed towards convincing potential customers to buy. Several factors affect the potential increase in conversion rate. One of […]

Filed Under: Website Tagged With: Conversion, Website

Want Your Drip Email Campaign to Convert? Here’s How

Dec 14, 2020 By Anand Srinivasan

Email drip campaigns are one of the most effective ways to provide valuable information to your target audience with the purpose of customer conversion. Drip campaigns are applicable as both sales funnels as well as marketing funnels. To put this in other words, you can reach both cold and warm prospects with this strategy. Drip […]

Filed Under: Sales and Marketing Tagged With: Conversion, Email

Why Do Visitors Leave My Website?  Part 4

Dec 11, 2020 By Ian Dalton

In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach  CRO if you don’t have a lot of traffic flowing to your site.  Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site. The […]

Filed Under: Sales and Marketing Tagged With: Conversion, Website

How to Nurture Leads for Better Conversions

Sep 1, 2020 By Kelly Reed

Image source Regardless of your industry, you want your business to succeed. And though there are countless metrics you can use to track the growth of your enterprise, the conversion rate has to be the most valuable since it directly translates to revenue. If you have concrete plans to expand your business, focusing on the […]

Filed Under: Advertising and Lead Generation, Sales and Marketing, Sponsored Tagged With: Content, Conversion, Lead Generation

4 Reasons Why So Many Businesses Fail in the First 10 Years

Jul 16, 2020 By Bernadine Racoma

Did you know that half of businesses never make it past the five-year mark? Start-up life might seem glamorous at first, but at the same time, 70% of businesses fail within the first 10 years. If you are a business that has employees, then you should be alarmed by this. Business failure is a harsh […]

Filed Under: Sales and Marketing Tagged With: Conversion, Email, SEO

The Value in Assisted Conversions

Dec 3, 2019 By SEER Interactive

For nearly every single client that I have ever worked on I have recommended some sort of educational content. By educational content I mean content that is informational and doesn’t really have the goal to generate revenue on its own, but act as a top part of the funnel for a new customer or a […]

Filed Under: Online Marketing Tagged With: Analytics, Conversion, Data

How to Track Sales Calls and Increase Conversions

Aug 29, 2019 By David Gasparyan

Whether you have an established business or a growing one, sales calls are an essential part of your success. According to a Bright Local survey, 60 percent of customers still prefer to call businesses as part of their online search. However, to translate calls from prospects to sales, you’ll need to track them. Unfortunately, many […]

Filed Under: Sales Activities Tagged With: Conversion, Data, Lead Generation, Sales

The Importance of Tracking Conversions on YouTube

Apr 18, 2019 By SEER Interactive

YouTube has traditionally been a platform that advertisers have used in their digital marketing strategies to drive brand awareness. They could leverage the platform’s broad targeting and wide reach across its billions of users to get their brand in front of as many eyes as possible. The caveat was that it proved difficult to turn these viewers […]

Filed Under: Online Marketing, Sales and Marketing Tagged With: Analytics, Conversion, YouTube

Everything You Need to Know About Explainer Videos

Feb 6, 2019 By Jamshed Chaudhary

When announcing your online presence as a business, you aim to attract people to the business. After they become your clients, you may think the job is over, but this isn’t true. You want to retain your customers when they go through content on your website. According to an article on the TIME magazine published […]

Filed Under: Marketing Your New Business Tagged With: Conversion, Video

Using Call to Action Triggers to Drive Conversion

Jan 16, 2019 By Drew McLellan

A while back, we reviewed some of the general best practices if you’re going to run Facebook ads. I want to drill down a little deeper into one of the most critical tools you have to increase conversions—the call to action (CTA) trigger. Bottom line—if your audience does not interact with your ad, you can’t […]

Filed Under: Advertising and Lead Generation Tagged With: Advertising, Call to Action, Conversion

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