YouTube has traditionally been a platform that advertisers have used in their digital marketing strategies to drive brand awareness. They could leverage the platform’s broad targeting and wide reach across its billions of users to get their brand in front of as many eyes as possible. The caveat was that it proved difficult to turn these viewers […]
Conversion
Everything You Need to Know About Explainer Videos
When announcing your online presence as a business, you aim to attract people to the business. After they become your clients, you may think the job is over, but this isn’t true. You want to retain your customers when they go through content on your website. According to an article on the TIME magazine published […]
Using Call to Action Triggers to Drive Conversion
A while back, we reviewed some of the general best practices if you’re going to run Facebook ads. I want to drill down a little deeper into one of the most critical tools you have to increase conversions—the call to action (CTA) trigger. Bottom line—if your audience does not interact with your ad, you can’t […]
How to Attract, Connect and Convert More Prospects into Customers
In 2017, digital ad spend has surpassed television ad spend. Brands are switching their ad spend focus from TV, radio and print to digital. If we want to get our message in front of the right audience, entrepreneurs and businesses have to course correct their marketing strategy to include digital. Facebook now has over 2 […]
What is Target CPA and How Does it Work?
Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will make optimizations to get as many conversions that have a […]
6 Steps for Boosting Your Conversion Rate
Did you ever do fundraisers as a child? Maybe it was for your football or softball team or maybe for a class trip you were going on. Either way – most of us are familiar with the various fundraisers children usually do, such as going door to door selling chocolate bars or selling tin cans […]
What Can Social Media Do for Your Business? Your Top Questions Answered
Not so long ago, the majority of adults thought that social media was a fad, a trend that would pass, something only the kids really got the hang of, and something that wasn’t particularly useful except for gossip or wasting time avoiding true, real, live social contact. How many of these adults have been proven […]
The Tragedy of “No Decision Made”
Depending on the research you read and believe, the number of buying journeys ending in “No Decision Made,” is around 50-60%. Think about what that means. Sure, we’re disappointed—it’s a lost opportunity for us. We may have invested a lot of time, resource, and energy in competing to win the decision from the customer buying […]
In-App Messaging: How to Convert Trial Users to Paying Subscribers
You managed to get a lot of people to sign up for your free trial, and yet only a handful of them ever turned into paying customers. Some may have used your product or service for a solid three weeks. Others, however, never made a peep after they signed up. Our company is a two-sided […]
For Online Success, Master the Squeeze Page
“Squeeze page” is a term everyone who does any digital marketing should know and understand. A squeeze page is most often a special kind of landing page; it’s a landing page designed to capture the visitor’s email address or other contact information, or make a sale. We can consider any page or pop-up a squeeze […]
