In this era of digitalization, conversion rate optimization or CRO is a top priority issue for those who conduct their business online. To reach a better CRO, marketers incorporate different techniques to tackle different issues and stay on top. Many of these techniques are introduced by marketing automation aiming to build a truly practical strategy […]
Conversion
4 Ways to Improve Your Site’s Conversion Rate
When you start an eCommerce store, there’ll be multiple things that you’ll have to look after. You’ll need to make multiple decisions. These are only effective if they’re informed decisions. You’ll need to concentrate on specific pieces of information with this. Your conversion rates will be vital. These are the numbers of people who visit […]
10 Ways to Design Your Ecommerce Site To Drive More Conversion
ECommerce websites are nothing but strategically designed attention-grabbing visuals and content with the sole purpose of converting visitors into buyers. Websites are the most prominent and tangible elements that customers see and interact with – which is why it is the most important part of your business. Now, to make customers spend more time and […]
PPC Strategy that Converts: The Ultimate Guide
The world of advertising has changed unrecognisably. At the forefront of that change is pay per click (PPC) advertising. However, PPC is still an advertising concept that bewilders many marketers. For many businesses, small and large, PPC offers a lifeline in terms of generating leads, fuelling conversions and retaining customers. In today’s ever-changing economic landscape, […]
Increase Conversion Rate with Great Landing Pages
The goal of advertising online is to increase conversion rates – a term which refers to the number of people who decided to visit the website and purchase the products and services. All forms of advertising are directed towards convincing potential customers to buy. Several factors affect the potential increase in conversion rate. One of […]
Want Your Drip Email Campaign to Convert? Here’s How
Email drip campaigns are one of the most effective ways to provide valuable information to your target audience with the purpose of customer conversion. Drip campaigns are applicable as both sales funnels as well as marketing funnels. To put this in other words, you can reach both cold and warm prospects with this strategy. Drip […]
Why Do Visitors Leave My Website? Part 4
In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach CRO if you don’t have a lot of traffic flowing to your site. Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site. The […]
How to Nurture Leads for Better Conversions
Image source Regardless of your industry, you want your business to succeed. And though there are countless metrics you can use to track the growth of your enterprise, the conversion rate has to be the most valuable since it directly translates to revenue. If you have concrete plans to expand your business, focusing on the […]
4 Reasons Why So Many Businesses Fail in the First 10 Years
Did you know that half of businesses never make it past the five-year mark? Start-up life might seem glamorous at first, but at the same time, 70% of businesses fail within the first 10 years. If you are a business that has employees, then you should be alarmed by this. Business failure is a harsh […]
The Value in Assisted Conversions
For nearly every single client that I have ever worked on I have recommended some sort of educational content. By educational content I mean content that is informational and doesn’t really have the goal to generate revenue on its own, but act as a top part of the funnel for a new customer or a […]
