Five Ways to Optimize ROI on Ad Spend (ROAS) for Your Business

A bus stop advertisement space with an empty white board, meant for marketing content, on a city street.

The digital realm is becoming supersaturated in the post-COVID age. More businesses are digitizing operations and improving their online presence, ensuring continuity and growth by adopting multiple marketing channels such as PPC advertising. This large-scale digital transition has increased online competition tenfold. With more players battling for digital ad space in the bustling marketplace, digital…

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Ecommerce Marketing: Secrets to Increase Conversions and Sales

a successful ecommerce business

With the rapid growth of online shopping, e-commerce businesses are constantly looking for ways to increase conversions and drive sales. Try this AI-powered business tool: Airgram is an AI-tool that records, transcribes, summarizes, and shares meeting conversations. It transcribes speech into searchable text and creates sharable video clips. That’s why in this article, we will explore the…

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These 6 Strategies Can Boost Your Ecommerce Conversion Rates

a wireframe design of a landing page for maximizing conversions

The first step in improving conversion rates for an online retailer is increasing site traffic. One of the primary problems of eCommerce shop owners, however, is how to encourage these site visitors to purchase your goods or services.  The conversion rate may measure the success of an online shop. Because of this, if you want…

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Key Marketing Automation Techniques for Conversion Rate Optimization 

In this era of digitalization, conversion rate optimization or CRO is a top priority issue for those who conduct their business online. To reach a better CRO, marketers incorporate different techniques to tackle different issues and stay on top. Many of these techniques are introduced by marketing automation aiming to build a truly practical strategy…

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4 Ways to Improve Your Site’s Conversion Rate


When you start an eCommerce store, there’ll be multiple things that you’ll have to look after. You’ll need to make multiple decisions. These are only effective if they’re informed decisions. You’ll need to concentrate on specific pieces of information with this. Your conversion rates will be vital. These are the numbers of people who visit…

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10 Ways to Design Your Ecommerce Site To Drive More Conversion


ECommerce websites are nothing but strategically designed attention-grabbing visuals and content with the sole purpose of converting visitors into buyers. Websites are the most prominent and tangible elements that customers see and interact with – which is why it is the most important part of your business. Now, to make customers spend more time and…

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PPC Strategy that Converts: The Ultimate Guide

The world of advertising has changed unrecognisably. At the forefront of that change is pay per click (PPC) advertising. However, PPC is still an advertising concept that bewilders many marketers. For many businesses, small and large, PPC offers a lifeline in terms of generating leads, fuelling conversions and retaining customers. In today’s ever-changing economic landscape,…

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Increase Conversion Rate with Great Landing Pages

The goal of advertising online is to increase conversion rates – a term which refers to the number of people who decided to visit the website and purchase the products and services. All forms of advertising are directed towards convincing potential customers to buy. Several factors affect the potential increase in conversion rate. One of…

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Want Your Drip Email Campaign to Convert? Here’s How

Email drip campaigns are one of the most effective ways to provide valuable information to your target audience with the purpose of customer conversion. Drip campaigns are applicable as both sales funnels as well as marketing funnels. To put this in other words, you can reach both cold and warm prospects with this strategy. Drip…

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Why Do Visitors Leave My Website?  Part 4

In our first article in this series on Conversion Rate Optimisation (CRO) we looked at how to approach  CRO if you don’t have a lot of traffic flowing to your site.  Then in our next article we took a bit of a detour to offer you some help in increasing traffic to your site. The…

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