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Home / Archives for Conversion

Conversion

How to Attract, Connect and Convert More Prospects into Customers

Aug 13, 2018 By YEC

In 2017, digital ad spend has surpassed television ad spend. Brands are switching their ad spend focus from TV, radio and print to digital. If we want to get our message in front of the right audience, entrepreneurs and businesses have to course correct their marketing strategy to include digital. Facebook now has over 2 […]

Filed Under: Sales Activities Tagged With: Conversion, Customer Segmentation, Target Market

What is Target CPA and How Does it Work?

Aug 9, 2018 By SEER Interactive

Target CPA is a smart bidding strategy offered by both Google & Bing that optimizes data to get as many conversions as possible within the set goal of cost per acquisition. For example, if you set your target CPA (tCPA) to $100, the engines will make optimizations to get as many conversions that have a […]

Filed Under: Online Marketing Tagged With: Conversion, Search. Google

6 Steps for Boosting Your Conversion Rate

Nov 21, 2017 By David Smith

Did you ever do fundraisers as a child? Maybe it was for your football or softball team or maybe for a class trip you were going on. Either way – most of us are familiar with the various fundraisers children usually do, such as going door to door selling chocolate bars or selling tin cans […]

Filed Under: Sales Activities Tagged With: Conversion, Value Proposition

What Can Social Media Do for Your Business? Your Top Questions Answered

Nov 20, 2017 By Gemma Moss

Not so long ago, the majority of adults thought that social media was a fad, a trend that would pass, something only the kids really got the hang of, and something that wasn’t particularly useful except for gossip or wasting time avoiding true, real, live social contact. How many of these adults have been proven […]

Filed Under: Online Marketing Tagged With: Advertising, Branding, Conversion, Social Media

The Tragedy of “No Decision Made”

Oct 24, 2017 By Dave Brock

Depending on the research you read and believe, the number of buying journeys ending in “No Decision Made,” is around 50-60%. Think about what that means. Sure, we’re disappointed—it’s a lost opportunity for us. We may have invested a lot of time, resource, and energy in competing to win the decision from the customer buying […]

Filed Under: Sales Activities Tagged With: Conversion, Sales, Solving Problems

In-App Messaging: How to Convert Trial Users to Paying Subscribers

Jul 21, 2017 By YEC

You managed to get a lot of people to sign up for your free trial, and yet only a handful of them ever turned into paying customers. Some may have used your product or service for a solid three weeks. Others, however, never made a peep after they signed up. Our company is a two-sided […]

Filed Under: eCommerce Tagged With: Apps, Conversion, Subscription

For Online Success, Master the Squeeze Page

Jul 5, 2017 By Susan Solovic

“Squeeze page” is a term everyone who does any digital marketing should know and understand. A squeeze page is most often a special kind of landing page; it’s a landing page designed to capture the visitor’s email address or other contact information, or make a sale. We can consider any page or pop-up a squeeze […]

Filed Under: eCommerce Tagged With: Conversion, Website

How to Develop Your Startup Business: Start Online!

Apr 13, 2017 By SmallBizClub Contributor

There are a lot of logistics and analysis that go into creation of a new business, but it’s essential not to ignore the online component from the very beginning. The ultimate tool that can make your startup successful is a modern, well-thought website that converts its guests into clients. Your website is an online point […]

Filed Under: eCommerce Tagged With: Conversion, Design, Startup, Website

How to Convert “Likes” into Meaningful Behavior

Mar 16, 2017 By Elaine Fogel

If one of your social media marketing goals is to get more Facebook “likes,” you need to read this! “Merely liking a brand on Facebook doesn’t change behavior or increase purchasing.” (Harvard Business Review, March-April 2017 Issue) Say what? I know. All this time, you thought Facebook marketing would lead to increased sales, donations, engagement, […]

Filed Under: Advertising and Lead Generation Tagged With: Conversion, Facebook, Social Media

3 Elements You’re Forgetting That Will Create More Website Conversions

Mar 6, 2017 By Jared Carrizales

Could you improve your online conversions? Of course you could. Are you wondering how? These 4 details that you’re probably forgetting will help you improve the conversion rates on your blog. Navigation Menu Button/ CTA When you look at the top of a website, you usually see a navigation menu (though some place them in […]

Filed Under: eCommerce Tagged With: Conversion, Design, Website

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