Sales and Marketing
Top (10) 8 Articles on Marketing to Women
In honor of International Women’s Day last week, I scoured the Internet to create my list of top articles on marketing to women. Even though women as purchase decision makers has come a long way…
How to Avoid the Social Media Storm
Previously, we dug into the details of two very different but very visible social media storms and how the brands (Crock-Pot and Old Navy) dealt with the unexpected spotlight. Don’t think for a minute that…
How to Avoid the Social Media Storm
Previously, we dug into the details of two very different but very visible social media storms and how the brands (Crock-Pot and Old Navy) dealt with the unexpected spotlight. Don’t think for a minute that…
3 Ways to Raise ROI & Grow Your Business with Content Marketing
A friend recently asked if I could recommend any good books for learning SEO principles. And despite working as an SEO specialist and consultant, I didn’t have any recommendations for him. Why? The principles of…
Why Your Small Business Should Start a WordPress Website
The time for digital lethargy has passed… If you run a small business, you NEED an online presence. It’s as simple as that. Today’s consumers—your customers—have a certain expectation for the availability of information. They…
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common…
SME Digital Marketing Trends in the UK in 2019
We wanted to find out more about what SME’s thought of digital marketing (not just SEO) and so we launched a survey to find out. We posted the survey in a range of platforms where we…
What’s the Scoop on Email Subject Lines?
What makes the best email subject lines? I wish I could give you the definitive answer, but, alas, research on email subject lines varies. In fact, it can be downright confusing. Let’s examine some common…
SME Digital Marketing Trends in the UK in 2019
We wanted to find out more about what SME’s thought of digital marketing (not just SEO) and so we launched a survey to find out. We posted the survey in a range of platforms where we…
9 Ways Automation Makes Your Sales Team More Efficient
A good sales team is one that is persuasive, effective, and above all, efficient. Having the soft skills to close a deal is paramount. But, it’s also important that a salesperson has the tools to…
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