Sales and Marketing
3 Most Successful Email Tactics are the Most Difficult
You’ve likely heard the saying: “Nothing worth having comes easy.” For most of us, this resonates with truth. Now there’s a new study that proves that hard work pays off for email marketing list growth. After…
User Testing the SERPS: How Do Your Customers Really Search?
How do you know what your customers are searching for online? Most SEOs scream: MONTHLY SEARCH VOLUME Don’t worry, it isn’t their fault; even Google thinks SEO research is synonymous with Keyword research (The top 10 results for…
10 Things You’ll Wish You Knew About Having Your Business Page on Google
You want to grow your business and Google wants to help. Find out why you should be on and actively managing your Google business page on a regular basis. 10 Reasons to Love What a…
Marketing Automation Done Right
According to Wikipedia, marketing automation “refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive…
4 Elements of Great Presentations
Great presentations do not happen by accident! Whether it is a sermon at church, a keynote at conference or your party plan home show, good presentations take planning! Secrets Of Great Presentations Inspiration: Whether you…
Are You So Busy Selling Your Product That You Won’t Win the Deal?
Don Mulhern published a brilliant post in LinkedIn the other day. I thought I’d expand on his ideas. I spend innumerable hours doing deal reviews. 95% go the same way, they focus on the product the sales…
How to Be an Expert Niche Market Finder
I love the advice referred to in the classic KISS acronym: Keep it Simple, Stupid! Simplicity is one of the most appealing attributes of designing a business that provides a product or service to a…
6 Surefire Ways to Step Up Your Instagram Marketing
Instagram is more than just a network for picturesque breakfasts and cappuccinos. In modern digital marketing, it’s one of the best platforms for establishing your social presence, maximizing your online reach, and bringing more traffic…
30 Proven Tips for Building Trust & Rapport with Clients
Twice a year we invite our clients to share their thoughts on how we’re doing and where we can improve as a company via a Net Promoter Score Survey. In our most recent survey, clients rated us 186%…
Your Visuals Need Your Attention
No matter what kind of marketing we’re producing, it seems like we give most of our time and attention to the words. We agonize over the messaging and each and every syllable. And rightly so—they’re…
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