Sales and Marketing
4 Legitimate Reasons to Fire a Toxic Client
Business ventures are a give-and-take experience. Having a healthy relationship with your clients is necessary for your business to succeed. There’s the key word: “healthy.” Both you and your client have to establish a healthy…
4 Essential Email Workflows for Marketing Manufacturing Companies
Don’t be deceived. Setting manufacturing marketing workflows to send automated emails to your prospects is not just about the convenience factor for your end of the spectrum. Automated email workflows bridge the gap between your marketing…
4 Ways to Live It Up and Prosper in the New Marketing Era
We have been living in the era of marketing, ever since cavemen bartered food for pots. The Internet enables marketing to reach levels way beyond what was possible 30 or even 20 years ago. There…
3 Keys to Build Your Brand
If I see one more Facebook ad that talks about how to build your “brand” I will engage in primal scream therapy. Building a brand is not hard, as online marketers would lead you to…
7 Ways Facebook Keeps You Addicted (and How to Apply the Lessons to Your Own Products)
In 1972 the first app went live. It wasn’t designed for mobile and it was meant only for geeks and programmers. That invention was designed and built by Ray Tomlinson. Today that messaging app is used…
Overcome These 4 Digital Marketing Challenges
The relationship between business and customers has undergone a digital transformation. The shift from channel-specific programs to Omni-channel efforts shows that clients are willing to engage with companies wherever, whenever and however they choose. This…
Your Legitimate Business Reason?
Do you have a legitimate business reason for reaching out to your lead? If you do not, then you are spamming! What Is Your Legitimate Business Reason? When you have a legitimate business reason to…
How to Save Time and Leverage User Generated Content
As a small business owner, you understand that time is money. That’s why you want to spend as much of it on generating leads and closing new business. That being said, you also understand that…
Don’t Forget the Packaging
We seem to be in a marketing era that rewards straightforward, cut to the chase marketing and sales tactics. The recession taught us that consumers were leery of any hyperbole or inflated promises so marketers…
4 Important Things You Need to Know About Digital Marketing
Every company should consider using digital marketing as part of their marketing strategy, not only for online businesses but physical businesses as well. Any company can use an online arena to reach their target audience….
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