Sales and Marketing
Marketing Personas for the Modern World
Being we live in a world of vast amounts of data, we are no longer confined to viewing our target audiences through the lens of outdated marketing personas. Instead, we have data on our audience behavior at…
High Brightness Signage Does More Than Advertise: It Creates Positive Customer Relationships
Over the last few years, digital signage has been one of those emerging technologies that most businesses think they should make use of, but one that only some businesses did. However, more and more businesses…
Does How You Sell Represent Your Company Well?
Customer experience is increasingly a key differentiator in acquiring and retaining customers. But, too often, we look at customer experience in a very narrow way, we think of it as their experience in using our…
Everything You Need to Know About Artificial Intelligence and Its Impact on Paid Media
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native…
Why Facebook Has a Big Problem
Have we reached peak social? Is our love affair with the shiny new toy ebbing? There are some warning signs. Facebook has just seen a 24% drop in average time spent on site. That’s not a…
This One Marketing Tool That Could Be Just Right for You
One-page websites are on the rise, and might be just what you’re looking for when considering multiple types of website builders. The one-page website has a long history, but in the last few years has…
Scoring User Behavior for Audience Insights
Having the ability to segment your audience and understand your customers is crucial in the digital marketing world. Most of us are familiar with segmenting by gender, location, or interests through Google Analytics’ built-in reports, but…
Don’t Ignore These SEO Problems That Could Be Hurting Your Ranking Power
Search engine optimization or SEO is being utilized by businesses big and small to increase traffic and conversions onsite. The stakes are high as Google AdWords and Bing Ads are gaining more and more real…
It’s Harder to Sell Within Our Own Companies
Tibor Shanto posed an interesting situation in a LinkedIn discussion: Got an interesting question or scenario for people who work with sales managers, presented by an experienced sales manager and her new company. She was…
Custom vs. Curated Content: How to Leverage the Benefits of Both
If you aren’t publishing a mix of custom and curated content in your digital marketing program, you aren’t enjoying all of the benefits available to you. Let’s quickly outline what I mean by these two…
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