Sales and Marketing
A Bird in the Hand
Short of your employees, there is no one more important to your business than your current customers. We give this incredible lip service but our actions suggest we don’t actually believe it. Think you’re different…
Leverage “Free Stuff” to Generate More Leads
The digital marketing concept itself is simple—drive relevant traffic to your site and convert those visitors into customers. However, executing this concept is a difficult challenge for most businesses. It’s much easier said than done….
5 Ways to Increase Traffic to Your Company Website
Having a good website is becoming more and more crucial for businesses. It acts as an important point of information and contact for potential customers. Furthermore, many businesses which sell products also have an online…
Is Social Media a Waste of Time for Free Traffic?
In 2014 I wrote an article titled “Why You Should Forget Facebook.” The main premise of the post was that Facebook was reducing its organic reach. In fact the numbers showed it was trending to…
9 Analytics Considerations for Redesigning Your Website
The inevitable is happening—you’re planning a relaunch or a website redesign. While “ugh” might be your first thought, your hopes are still high. A new design and new experience will increase your bottom line …right?…
The “Last Mile” in Selling
In the old days of telecom, the days when telecom was dominated by landlines, one of the most important strategies had to do with the “last mile.” (Actually, much of the conversation around net-neutrality is…
Are You Building a Community?
Last year, I spent a weekend with my daughter and her boyfriend at a Supernatural Convention in Chicago. If you’re not familiar with the TV show Supernatural it’s in its 13th season, largely due to…
10 Killer Blog Post Ideas for Your Dental Practice
Want to be successful in today’s dental marketing world? One of the best ways to do so is to create your very own blog. Why blog, you ask? Blogs are an excellent way to give…
Don’t End the Perfect Sale with Unreliable or Unsafe Delivery Methods
Internet shopping has taken the world by storm; a whole variety of products and services are now available for people all over the world to purchase at the click of a button. This is great…
5 Smart Ways to Repurpose Content
How’d you feel if I tell you that your content is underutilized? And how’d you feel if I tell you that you can reuse existing content to its optimal capacity without much effort? Do you…
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