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Home / Archives for Jennifer Xue

Jennifer Xue

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Jennifer Xue

Jennifer Xue is an award-winning author, columnist, digital strategist, and serial entrepreneur based in Northern California. Her byline has appeared in Forbes, Fortune, Esquire, Cosmopolitan, Business.com, Business2Community, Addicted2Success, Good Men Project, and others. She is the author of White Paper Writing for Business (BookBoon, 2016). Her blog is JenniferXue.com and Twitter @jenxuewrites.

5 Ways to Build Your Small Business Brand with Engaging Stories and Watch It Grow

Jul 30, 2018 By Jennifer Xue

Local small businesses need publicity too, even with a non-existent budget. The good news is, branding opportunities are abundant both online and offline. All you need is to write and tell engaging stories. And if you think you can’t write, don’t be too hard on yourself. New technologies can make a huge difference. In this […]

Filed Under: Marketing Your New Business Tagged With: Branding, Storytelling

4 Essential Digital Marketing Actions for Startups and Small Businesses

Jun 15, 2018 By Jennifer Xue

Today, being successful in business means adopting the digital way, including when it comes to marketing strategies. According to Magna, the research arm of IPG Mediabrands noted that digital ad spending reached $209 billion worldwide in 2017, which is 41 percent of the advertising market. It surpassed TV ad spending with only $178 billion or […]

Filed Under: Online Marketing Tagged With: Analysis, Data, Digital Marketing

7 Ways to Find Current Business Trends for Your Online Store

May 14, 2018 By Jennifer Xue

Trends come and go. However, when you own an online store, knowing the latest trends is a must to succeed. The thing is, finding the latest trends can be challenging and, quite often, as soon as you locate the sources of those trending products, they’re no longer in demand. In this article, we’ll show you […]

Filed Under: eCommerce Tagged With: ECommerce, Trends

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