Sales and Marketing
Getting What You Get, or Getting What You Want?
Over the past several weeks, I’ve been sitting in a number of pipeline and deal reviews. While the companies are in very different businesses, different solutions, different sales processes, different sales force maturities, I’ve noticed…
4 Essential Digital Marketing Actions for Startups and Small Businesses
Today, being successful in business means adopting the digital way, including when it comes to marketing strategies. According to Magna, the research arm of IPG Mediabrands noted that digital ad spending reached $209 billion worldwide…
How Effective Are Paid Ads, Really?
If you have your own business, one of the things that probably keeps you up at night is how to increase the amount of traffic your website receives. A paid ads campaign can be one…
Here’s What Running Multiple Facebook Ads Does for Your Business
A question we’re often asked is, “Should I have more than one Facebook ad running?” Or “Does having multiple ads even work?” The short answer is, yes! Absolutely. We don’t have anything against running multiple…
A Delicate Balance
In the Mad Men days of advertising, it was all about mass media, reach and frequency. How many people can you reach and how often can you get your message in front of them? Today’s…
What is SMS Marketing and How Does It Work?
SMS marketing is just another way to reach your potential customers and keep them in the loop about your services. Click here to answer the question, what is SMS marketing and learn how it works….
How One Innovative Company is Disrupting the Native Ads Space (And Why You Should Jump on Board)
It’s gone missing… Your engagement. Your click revenue. Your publishing business. For years publishers have relied on social networks as a means of amplifying their message and growing an audience. You’ve relied on AdSense, banners,…
Thanks for Training Me Not to Answer My Phone!
I’ve stopped answering my phone—whether it’s my office, mobile, or home phone, I’ve stopped answering it unless: I recognize the phone number and it’s someone I know. I recognize the caller ID and it’s someone…
Why You Should Look to Your Employees During an Influencer Campaign
Influencer campaigns are becoming more and more common, and for good reasons; there are few better ways to reach your target audience with a persuasive messaging campaign than to reach out to them through a…
Is the Age of Social Media as We Know It Over?
I sat there in amazement. I had created an account and logged in. The result was not what I expected. The screen had filled with people I hadn’t seen in 20-30 years. Global and personal networking…
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