Sales and Marketing
3 Examples of High Performing Facebook Ads That Drive Leads and Sales
Social media advertising is now a core skill that businesses need to master. It sits next to email marketing and content marketing as a core competency that the marketing team needs to have in their…
Why Your Site Needs Guest Bloggers
Even in the days of social media, running a blog can be a great way to advertise your small business. If you blog consistently enough, you may have heard of guest blogging. Guest blogging can…
Using Call to Action Triggers to Drive Conversions
Recently, we reviewed some of the general best practices if you’re going to run Facebook ads. Now, I want to drill down a little deeper into one of the most critical tools you have to…
7 Important Research Takeaways to Know for Social Media Marketing
When was the last time your smaller business or nonprofit organization reviewed its social media marketing strategy and tactics? If you answered, “never” or “not recently,” you could be wasting valuable resources on the wrong…
What Did the Customer Learn as a Result of Our Meeting?
Usually, after a sales call, we ask ourselves, “Did I accomplish my objectives?” (That is if you assess yourself after the sales call.) It’s a critical question, we need to be purposeful and focused in…
Startups: Networking is Key to Your Success
Personal relationships are important for any business owner as they provide some respite away from the company and can help you de-stress effectively. However, these relationships are limited because you are only around family members…
Why Buy IT? Why Buy MINE? Why Buy NOW?
What a powerful set of three questions. These are so succinct, so well defined, so precise that everyone in sales and everyone involved in marketing must be able to answer these three questions without pause,…
Brand Your Small Business on Social Media
Getting your brand to stand out on social media is not easy, and yet for some brands the whole social media exercise is a breeze. There is so much noise, so much information, and so…
Diversify Your Social Media with These 4 Steps
Are you looking to mix it up with your social media strategy? You should be. It can be tiresome to stick to the same formula all the time, and you need to stay competitive. Remember…
What is the Internet of Things and What Does It Mean for SEO?
The Internet of Things (IoT) as a phrase has been around for longer than you might actually think. Since 1999 as a matter of fact. In the same year the world was worried about the…
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