Sales and Marketing
Build Your Email List
If you’ve been following along, we’ve been talking about some marketing resolutions to help you get a jumpstart on your 2019 marketing plan—email, reviews, video, etc. Over the next few posts, I’m going to tackle these…
Who is Your Customer?
One of the single most important concepts in marketing and sales is the “Ideal Customer.” Yet it’s an area too few focus on. When I pose the question, “Who’s your ideal customer,” it’s usually met…
How to Get the Biggest Brand Boost Using Promo Products
With industry investment in US digital advertising reaching $107.30 billion in 2018, (an 18.7% increase from $90.39 billion in 2017), do promotional products have a place in your marketing mix? YES! If you factor in the cost per…
Beginner’s Guide to Paid Social Media Advertising
We’ve all been there: You have a client who wants to run on a channel you’re unfamiliar with. You do what we all do and start to dig in to learn the ins and outs…
How to Get Even Greater Benefits from Testimonials
Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing…
Local SEO: On-Site or Off-Site SEO?
Off-site SEO is difficult but will pay dividends down the road. More than 8 out of 10 consumers search for businesses using search engines. If you run a local business, then you don’t have an…
Marketing Resolutions
If you’re like most people, you set some New Year’s resolutions back in January. I have no doubt that by now you’ve stopped smoking, swearing, overeating or showing up late to pick up your daughter…
Why Are They Buying?
I was sitting in yet another deal review. The sales person was describing the deal, focusing on what the customer wanted to buy. The sales person described the products, the volumes, the competition, potential pricing……
6 Must-Know Tips for Engaging Your Readers
With today’s mass production of online content, it’s not uncommon to write quality copy that still gets ignored. To encourage your readers to better engage with your content, you need to make sure every line…
The Good and Bad of Facebook Business Pages
So you have a Facebook business page and you use it to stay in the social media game, engage your prospects and customers, and respond to inquiries and/or complaints. With 80 million business pages, including 41%…
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