Advertising and Lead Generation
Neuromarketing: Measuring Emotional Response to Create More Effective Ad Imagery
For years, advertising creatives have relied on their instincts to make decisions when producing campaign content, whether it’s making a font size bigger, moving an image from left to right, or choosing vendors to realize…
5 Cost-Effective Ways to Increase Your Brand’s Visibility
Every day, the average adult consumes almost 10 hours of media and views about 360 media ads, according to research conducted by Media Dynamics. With so many media messages, your business may need to take…
Are You Wasting Time and Money by Not Qualifying Leads?
Getting new leads is at the core of customer acquisition. No warm or hot prospects = no new customers. There’s a plethora of lead generation tools available, both digital and offline. The key to success…
Which of the 3 Types of Advertising is Right for You?
If we never advertised, we’d never sell anything. Right? Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that…
How to Pick Your Shots When Advertising a Small Business
Almost every small business and startup faces a single problem and it’s one that gets very little attention in articles like these: How can you compete against bigger or more established businesses? If you only…
Insight into Using Ad Retargeting to Convert Email Leads
Generating a solid lead list takes a lot of time and energy; the eternal challenge is getting those leads to convert into sales. At first blush, a large email lead list represents a positive sign…
Leveraging the Power of Converged Media
I think the idea of leveraging the power of converged media is both an old and a new idea. Media has changed (to say the least) but the idea of a media mix is hardly…
How to Create Your Own Social Media Quiz for Lead Generation
Have you ever come across one of those Buzzfeed quizzes before and wondered how well a social media quiz would do for your marketing strategy? Surprisingly enough, social media quizzes when paired with a lead…
Provocation or Obnoxiousness?
The concept of provoking our customers, getting them to think about their businesses differently is a key element of providing insights. Paraphrasing Brent Adamson, to help our customers “unlearn” we have to show them what they are…
Reasons to Use Bing Ads Instead of Google AdWords
Are you looking for an alternative to Google Adwords? Looking to get more out of your PPC budget? Today we’re looking at how Bing can be a worthwhile opportunity for your business and the reasons…
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