Advertising and Lead Generation
5 Keys to Crossing the Chasm to Mainstream Customers
Every technical entrepreneur is an early adopter of technology, so naturally they build things with people like themselves in mind. Unfortunately, for most solution markets, early adopters represent only 10 to 15 percent of the…
Emails That Nurture Leads
Sending emails may be considered in this day and age the soon-to-be dinosaurs of digital marketing but the truth is they are still effective, if you do them the right way, that is. Now you…
What a Local TV Commercial for Your Small Business Should Look Like
There’s a reason companies spend thousands, and sometimes millions, of dollars on TV ads. They work! They reach a huge audience and bring people into stores to make purchases. Commercials must really be effective for…
Discover the Yin and Yang of Marketing Alliances
There is strength in numbers and if you can form alliances with other businesses, you can grab some additional marketing strength. Earlier this year, I outlined a system and some tools you can use to find other…
4 Lead Sources to Incorporate in Your B2B Inbound Marketing Strategy
So you have your blogging and your top and middle of the funnel marketing activities that enable you to attract visitors and turn them into leads. But what if I told you that you may…
Is Cold Calling Dead?
In reality, this title is just clickbait. It’s certain to draw all sorts of attention with pundits on either side of the issue. Inevitably each shaping their “pro” or “con” arguments based on what they…
Which Lead Generation Techniques are Right for Your Company?
Leads (solid ones anyway) can be hard to come by. You know you need to up the ante in the lead gen department, but figuring out what works and what doesn’t isn’t easy. Particularly when…
Is Your Logo as Memorable and Inviting as It Could Be?
Designing a logo for your new business can be confusing. Professionals at logo design companies consider several options for images, size, fonts, colors and more. In this article, let’s understand the important things to make…
How to Plan a Successful Media Buying Strategy
In order for your media buying strategy to be successful, you need to identify your target demographic, and then place the right ad in the right place at the right time. Seems simple on paper,…
5 Ways to Increase Footfall in ANY Shop
Paying customers is what keeps any business or shop afloat; the more you have, the better. However, there are several stages in the process of a purchase decision and one is getting people through the…
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