Transparency Leads to Trust

I really don’t like surprises. Granted, I’m anti-surprise to the extreme. I used to drive my mom crazy by ferreting out where she hid...

Why Trade Shows Are Still Relevant

Marketers have a tendency to claim that rival fields are dying, and this has certainly been the case when writing about event marketing in...

30 Proven Tips for Building Trust & Rapport with Clients

Twice a year we invite our clients to share their thoughts on how we’re doing and where we can improve as a company via...

Press Release Partnerships: Worth the Effort?

Many of us make it a priority to find and partner with companies that can add to our offering or extend our reach. And...

Can You Pierce Layers in Supplier–Customer Partnerships?

I recently experienced an amazing effort of outreach by a vice president of a large national customer asking for a meeting with the product...

Giving and REALLY Receiving

Early on in The Go-Giver, Joe, upon realizing he would not land a desired account, referred them to one of his competitors who was in a...

Are You Building High-Level Business Relationships?

In the world of entrepreneurs and startups, high level relationships are everything. You can’t start a business alone. You need partners, team members, investors,...

Getting the Most Out of Your Mentor–Mentee Relationships

As you already know, the internet is chock-full of advice on how to boost your career success. While most of these are helpful (I’ve...

Event Tips and Tools for 2017

Each year it’s important for event professionals to look to the year ahead and plan for future trends. With the ever-changing technology landscape, it’s...

The Best Way to Say No to Potential Clients

No: a two-letter word that is easy to spell, hard to say and even more challenging to accept. No one enjoys being at the receiving...

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