Relationships
The Immense Influence of a Smile
It’s very basic…and it’s very powerful! There’s perhaps nothing more powerful in beginning a conversation, setting a frame, resetting someone else’s negative frame, or in overcoming an interpersonal challenge, than a smile. A warm, authentic,…
5 Customer Acquisition Strategies For 2021 & Beyond
Image Source Customer retention has been the buzzword that marketers have been talking about the most in recent years. 70% of marketers believe that it’s cheaper to retain customers than to attract new ones. But…
Do Your Emails Have Deliverability Problems?
According to a recent study by Validity, Inc., one out of every six email messages fails to reach the intended inbox. Globally, the average inbox placement rate was 83% in 2019, a two-percentage drop from…
The ROI of gratitude
When you focus on being thankful, there’s nothing but good that can come from that emphasis. I have always believed that gratitude can be a business’s secret marketing weapon when it’s baked into the company’s…
How to Get Ratings and Reviews for Your Small Business
A couple of summers ago, my daughter and I went on a three-week African adventure. As you can imagine, we stayed in many different hotels, resorts and safari lodges while we were there. We also…
Don’t Ignore These 7 Essential International Business Customs
Plenty of businesses and business persons have made a blunder from time-to-time. They range from Ratner who called his own jewelry line “Sh*t” on live TV and bankrupted his business, to the Mission Impossible 3…
Should You Focus on Repeat Business or New Customers?
There is an age-old question in marketing of whether it is better to focus resources on existing or new customers. Ideally, you should invest your time and resources into both. However, the reality is that…
5 Ways to Improve Customer Loyalty
Loyal customers enable predictable revenue, stick with a business through hard times, and ensure that a company stands the test of time. Overall, customers are becoming more loyal to the brands they love. However, only…
8 Personal Strategies For Winning With Relationships
Based on my years of experience in both startups and large companies, trusted relationships are more the key to success than a great business model, how smart you are, or how much money you have….
4 Customer Retention Tactics that Work Like a Charm
Acquiring new customers is good, but guess what, retaining existing customers is even better. In fact, research suggests that “65% of a company’s business comes from previous customers.” Plus, data also claims that “Acquiring new…
