Posts Tagged ‘Online Strategy’
How to Destroy Your Social Media Credibility Through Automation
Automation of social media activity is not without its price. Brands who automate too much risk appearing cold and inhuman, and can potentially loser followers and opportunities for engagement.
Read More Is Podcasting the Hot New Media Trend?
Podcasting was cool when I started blogging four years ago, but as social media became fashionable, Facebook and Twitter made podcasting look a tad obsolescent and dowdy. So why is podcasting having a resurrection? It is due to two key factors.
Read More 7 Ways Your Small Business Can Improve Its Social Media Marketing
If your small business is conducting social media marketing, it is among the 80 percent of U.S. small businesses that do. But did you know that more than half of small businesses (54 percent) say their greatest need for help is with social media marketing?
Read More Taking the Friction Out of Online Purchases
Internet retailers strive to reduce any “friction” associated with an online purchase, and small businesses should heed this with their incoming phone leads. In an industry rife with poor quality of service and antiquated technology, new virtual answering service companies, built on top of VOIP network with systems based in the cloud, are giving the smallest businesses high quality answering service and lead capturing capability—at prices not much higher than “virtual phone systems.”
Read More How to Make Google+ Your Favorite Social Network
If you’re in business, Google+ is rapidly developing as the premiere network. But if you aren’t using Google+, or aren’t logging in regularly, the social network may seem a bit intimidating.
Read More Five Steps to Managing Complaints on Social Media
Social media is a customer service tool that has great potential beyond what most companies are currently using. Outlets such as Facebook and Twitter offer the opportunity for companies to enhance the customer service experience by posting value-added content. Often, however, their only involvement is to monitor what customers are saying about them on social media.
Read More The Most Web-Savvy Cities in the U.S.
Which city do the most web-savvy small businesses call home? With the Radius database as officiator, we compared the small businesses in all major U.S. cities based on a number of web savvy behaviors, including social media activity, website presence, daily deal offerings, and more.
Read More Bring In Customers With Content Marketing
Value is the key ingredient to a successful business. But how do you prove that you can offer real value to a customer? In our age of social media and websites, content marketing is an essential strategy for bringing traffic to your website, building your brand, and showcasing your value proposition.
Pinterest Tips for Small Business
For a small business owner, there’s no marketing like word-of-mouth marketing. When your customers are talking about your business with their friends, and bringing new customers to you, that is the most effective form of advertising—and the cheapest! And social media have the potential to function like word-of-mouth advertising on steroids.
Read MoreBuilding a Brand: How Three Successful Sites Did It
At the beginning of the year, AG Beat released a very cool list of 60 brands to watch during 2012. Not all of their predictions were correct—KeepSum, which many thought would be the Groupon of real estate, has been offline for a few months now—but many of them were spot on. Three in particular—OpenCongress, Klout, and Pinterest—did so well during 2012 that they have now become household names. But what did they do differently than the other 57 brands, and how did they do it? What stars aligned to bring these three to the limelight?
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